Omniture is Realizing the Benefits of Its Acquisition Strategy as Newly Acquired Products Contribute to a 50 Percent Increase in Average Deal Size for New Customer Contracts

OREM, Utah — July 23, 2008 — Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that it has reached several important milestones with regard to its acquisition strategy:

• More than 60 percent of the HitBox (HBX) Web analytics customers’ annual contract value (ACV) has committed to transition to Omniture SiteCatalyst®—exceeding Omniture’s post-acquisition, customer migration goal for the first half of 2008. Omniture inherited the HBX Web analytics customer base earlier this year through the acquisition of Visual Sciences, Inc. Since that time, Omniture has seen online marketers from all industries transitioning to SiteCatalyst Web analytics to take advantage of capabilities unavailable in the HBX product, such as leveraging Omniture’s integrated platform of online business optimization products and measuring Web 2.0 applications. In fact, companies who have completed their transition to Omniture SiteCatalyst have, on average, purchased an incremental 20 percent of the value of the original contract in additional products and services from Omniture during the migration process. This positive development, coupled with smaller than expected churn from the HBX customer base, has led to Omniture exceeding its original post-acquisition migration goals.

• Having completed four acquisitions over the past 18 months, Omniture has gained new offerings with each acquisition—all of which have contributed toward building out the Omniture suite of products. Accordingly, the average contract for a new Omniture customer is 50 percent larger than the average contract from a new customer four quarters prior.

• As a strong indication of Omniture’s product strength and customer service, Omniture has retained 93 percent of the customers’ ACV from the company’s first acquired business, Instadia.

“We welcome our HBX customers to the Omniture community and are very pleased to see the positive response many have shown toward adopting SiteCatalyst,” said Josh James, CEO and co-founder of Omniture. “Our goal is to not only deliver products that scale with our customers as their business needs evolve, but also provide the support required to make individuals effective within their own organization. I’m grateful to our dedicated team of HBX migration experts who work hard to ensure that our customers transitioning to SiteCatalyst receive the direction they need to complete the process quickly and successfully. I’m also particularly proud of our organization bringing the Omniture-created and Omniture-acquired products and strategy together in a way that has led new customers to the Omniture platform to consume 50 percent more in their initial contract than a similar new customer would have consumed just one year ago.”

Of the companies that have initiated the migration from HBX to Omniture SiteCatalyst, more than 55 percent are already actively using the SiteCatalyst platform. In addition to taking advantage of Omniture’s ability to measure Web 2.0 technologies, HBX users are also switching to SiteCatalyst in order to leverage its integration with other Omniture products that provide, for example, automatic keyword bidding (Omniture SearchCenter™) and audience targeting (Omniture Test&Target;™).

Customer comments regarding the HBX-to-SiteCatalyst migration program:

“HBX provided great baseline reporting that provided a good foundation for site optimization decisions; moving over to the Omniture platform was a natural next step,” said Ken Cluff, VP Technology and co-founder at MyNewPlace.com. “In SiteCatalyst, we can not only continue to generate the reports our management is used to reviewing, but we can also import, manipulate and segment the data in new ways using Omniture Discover. We are confident the new insights we will gain from Omniture will allow us to better maximize the effectiveness of our online initiatives.”

“We help hundreds of clients around the country improve their Web site design and content management—and Omniture is a big part of helping us deliver performance results to our customers,” said Brian Bille, Internet marketing specialist at Bizzuka, Inc. “Moving to the Omniture platform increases our productivity substantially; we aren’t limited to templated reports and now have access to other integrated products within the Omniture suite—eliminating the need to build our own makeshift platform of marketing applications and allowing us to offer our clients comprehensive reporting on the results of our services.”

“Migrating to SiteCatalyst was a no-brainer,” said John Stansbury, director of analytics and testing for CreditCards.com. “We were able to continue working with an account manager whom we trusted and who understood our business, the analytical feature set expanded dramatically, and we were confident in a rapid time-to-market through Omniture’s Fusion implementation methodology. As much as we relied upon HBX and the insights it provided, we’re quickly becoming increasingly reliant on SiteCatalyst and Discover. Even more impressive than the software are the professionals with whom we have worked. In Omniture, we’ve found a partner rather than just a vendor.”

About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture’s nearly 4,700 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. www.omniture.com

Note on Forward-looking Statements
Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the integration of our recent acquisitions, the benefits of the acquisitions to customers, partners and stockholders, the extent to which our installed customer base will accept our new or acquired products and services and our strategy will be successful, the impact of recent acquisitions and partnerships on our business and our ability to effectively integrate our recent acquisitions. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including, but not limited to, risks associated with changes in the demand for our services, the potential that we or our customers may not realize the benefits we currently expect from our recent acquisitions, risks that the expected financial effect of our recent acquisitions may not be realized, risks associated with the operation of our business or our industry in general, risks inherent in the integration and combination of complex products and technologies from our acquisitions, our ability to continue to attract new customers and sell additional services to our existing customers, the continued adoption by customers of our SiteCatalyst service and other product and service offerings, including the new combined offerings from our acquisitions, the significant capital requirements of our business model that make it more difficult to achieve positive cash flow and profitability if we continue to grow rapidly, our ability to develop or acquire new products and services, our ability to raise capital in the future, risks associated with our acquisition strategy and disruptions in our business and operations as a result of acquisitions, the ability of our expanding sales organization to become productive, possible fluctuations in our operating results and rate of growth, the continued growth of the market for on-demand, online business optimization services, changes in the competitive dynamics of our markets, the inaccurate assessment of changes in our markets, errors, interruptions or delays in our services or other performance problems with our services, our ability to hire, retain and motivate our employees and manage our growth, our ability to effectively expand our sales and marketing capabilities, our ability to develop and maintain strategic relationships with third parties with respect to either technology integration or channel development, our ability to expand our international operations and to sell our services to customers located outside the United States, our ability to implement and maintain proper and effective internal controls, the adoption of laws or regulations, or interpretations of existing law, that could limit our ability to collect and use Internet user information, and the blocking or erasing of "cookies"; and such other risks as identified in Omniture's quarterly report on Form 10-Q for the period ended March 31, 2007 and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on our Web site at www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the Company's expectations.

Copyright (c) 2008 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.