Posted Jan 08, 2009

Best Buy to Present on Benefits of the Omniture Approach at Big !deas Session

OREM, Utah — January 8, 2009 — Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, will provide retailers with multiple opportunities to learn more about achieving customer-centric strategies at the National Retail Federation’s 98th Annual Convention & Expo held at New York City’s Javits Center, January 11 – 14, 2009. Omniture will showcase its deep retail expertise during the expo, including: a new retail analytics product; relevant demonstrations; and a customer case study presented by Best Buy. Experts from Omniture, including retail-focused consultants from Omniture Consulting, will staff Omniture’s booth (#353) to discuss best practices, strategies and solutions tailored for retail marketers. Omniture is the number one provider of analytics to the world’s leading online retailers, according to Internet Retailer magazine.

Big !deas Session by Omniture Customer Best Buy

• Customer Speaker: David Scamehorn, Director, Customer Insight R&D;, Best Buy
• Title: Turning Insight into Advantage – Best Buy’s Customer-Centric Strategy for Increasing Profitability
• When: Monday, January 12 from 4:45 – 5:15 p.m.
• Where: EXPO Hall, 3D05
• Abstract: Retailers know that they can no longer count on the “stack it high and let it fly” approach. It is more important than ever that business decisions be made based on analysis of rapidly changing customer preferences & behaviors, and be optimized for sales growth without compromising margins. A single poor decision on which products to promote can make the difference between meeting or beating expectations. Join Best Buy and Omniture for a discussion about customer-centric analytics, focusing on how to build market leadership not through product breadth, but product relevance.

New Retail Analytics Product

• Omniture will announce at the show a new retail analytics product to help deliver on the promise of customer-centric merchandising
• New solution will provide critical insight in support of key functions through the retailing lifecycle: merchandise planning, in-season planning, and store operations

Demonstrations
Omniture Merchandising™
As a retail merchandising manager, learn how to more easily deploy customer-centric and revenue-accelerating merchandising strategies, such as:

• Seamlessly managing online merchandising efforts, even across multiple brands, departments and product lines
• Incorporating user-generated and social media content, such as product reviews, into the online merchandising mix, to better help shoppers refine their selections and give them more confidence in their purchasing decisions

SiteCatalyst
Learn how to leverage the industry’s leading analytics solution, SiteCatalyst, to help optimize marketing efforts across all of your channels, including:

• Mobile Analytics: measure, analyze and optimize integrated data from mobile Internet audiences
• Visitor Segmentation: Understand exactly how different types of visitors behave. With a single click on the filter icon, create visitor segments based on any events
• Video Measurement and Reporting: SiteCatalyst gives you a great deal of insight about visitor video engagement post-video behavior
• Web 2.0 Optimization: increase the relevancy and effectiveness of the latest Web 2.0 tools such as social networking, consumer reviews and blogs

New Retail-Focused Analytics Product

• Details will be announced during the show and discussed in this demo

About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture’s approximately 5,000 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. www.omniture.com
Copyright (c) 2008 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada, and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements
Management believes that certain statements in this release may constitute “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our services to customers and their end users. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's quarterly report on Form 10-Q for the period ended September 30, 2008, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our web site at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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Omniture Press Contact
Eric Anderson
801.723.7000 xt.1648
eanderson@omniture.com