Contact us
Omniture Acquires Instadia
The leading provider of on-demand Web Analytics doubles European customer base.
Who is Instadia
Based in Copenhagen, Instadia is a leading provider of on-demand Web analytics solutions to enterprise customers in the automotive, banking and insurance, e-commerce, media, telecommunications, and utilities and public service industries. Today, more than 200 companies are using Instadia ClientStep representing over 3,000 Web sites throughout Denmark, Germany, Sweden and the UK.
Click here to view Instadia's Website
Why Omniture & Instadia
Our two companies have joined forces, combining deep Web analytics and online marketing expertise uniting a customer base of leaders across virtually every vertical industry.
As a result, Omniture adds more than 200 customers and over 30 sales and client services professionals, increasing the depth and breadth of enterprise-class customer service and support.
There are significant synergies between Omniture and Instadia that include a proven track record of technology leadership and customer success. In addition, the companies market strengths are complimentary—Omniture customers and operations are focused in the UK, France and Germany, while Instadia’s focus is in Denmark, Sweden and Germany. Moreover, Omniture has high market penetration in Travel, Retail, Media and Hospitality while Instadia has high penetration in Automotive, Manufacturing, Banking and Insurance.
The combination of our teams expand our European market reach and provide our combined customers with exceptional products, services, and support.
Significant Customer Benefit
Instadia customers will benefit from an expanded offering of Web analytics capabilities through Omniture SiteCatalyst including: advanced pathing analysis, ClickMap™ technology, comprehensive analysis and reporting, advanced segmentation and a capability for broader information distribution via dashboards, email, mobile devices and Excel, among others.
Additionally, Instadia customers will have immediate access to a broader range of online business optimization solutions including:
- Omniture SearchCenter – integrated analytics with search
marketing to optimize keyword ROI - Omniture Discover – real time, multidimensional customer
and business analysis - Omniture Genesis – automated integration of online
marketing applications
Click here for more information about Omniture products.
Press Release
Omniture Announces Acquisition of Instadia
Geographic Expansion Doubles European Customer Base to Over 400 Industry Leaders
OREM, Utah and COPENHAGEN, Denmark -- January 18, 2007 – Omniture, Inc. (NASDAQ:OMTR), a leading provider of online business optimization software, today announced it has acquired Instadia, a leading European enterprise Web analytics provider. Additionally, Omniture adds over 30 Instadia personnel to the Europe, Middle East and Africa (EMEA) client services, sales and marketing teams—enabling the combined company to rapidly expand its reach and presence throughout the European community. Terms of the transaction were not disclosed.
Click here to read full press release.