Founded in 1923, Harte-Hanks today is a worldwide direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to local, regional, national, and international consumer and B2B marketers.
Harte-Hanks Direct Marketing improves the return on our clients' marketing investment by increasing their prospect and customer value-a process of ""Customer Optimization""-delivered within five areas: Information (data collection/management) - Opportunity (data access/utilization) - Insight (data analysis/interpretation) - Engagement (knowledge application) - Interaction (program execution). Expert in integrating this process, Harte-Hanks Direct Marketing is highly skilled at tailoring solutions for each of the vertical markets we serve.
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