Omniture Articles

FAQ: Offermatica Functionality

Q: Our site is dynamically generated - can we test those pages?

A: Yes. Testing dynamically generated pages proves extremely effective. You can improve navigational and layout elements, which in turn improve every page rendered from that template. We have tested template pages created using ASP, IBM, BEA, ATG, PHP, and other tools successfully.

When you are beginning to test using dynamically generated pages, we target certain parameters so that the test only shows, for example, on a specific product or category page.

Offermatica was built to handle dynamic sites.

Q: Can we test navigational changes to our site, or are we limited to testing image and copy alternatives?

A: Offermatica allows you to run tests that range from the most basic test of content alternatives (e.g., testing a hero or lifestyle image versus a product shot) to extremely complex tests of page layouts, navigational structures and even elements that span multiple pages of a visitor's session.

For example, you can increase conversions rate on forms -- for applications, subscriptions, or shopping cart processes -- by testing a wide range of styles, navigation, and layout. In fact, tests of forms have yielded some of the most significant improvements we have seen.