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Omniture Articles
GooglePages – Can Google’s Brand Sell Your Products Better Than Yours?
This year, Google ranked number one in a survey of brand professionals. These folks estimated that the Google brand had the most influence worldwide – more than Apple, Toyota, or any other.
Now Honda is demonstrating the potential impact of that lead position by headlining its own site with the Google brand. Go ahead, search for “Honda Used Cars�? on Google. You will see a geographically targeted mash-up of a local map with pins on it representing available cars in your area, paired with a list of those cars. Give it a try.
Buying Your Brand On Search—Up To 23% Revenue Lift!
Should you buy your own brand in PPC? The short answer is yes – and it may be worth as much as 24% higher revenue per visit. Not only can brand keyword ads pay for their own costs, but they can also contribute to significant increase in both customer propensity to buy and in revenue.
Monster.com Gains Profits With Revenue Per Visitor (RPV) Testing
The VP and GM of e-Commerce for Monster Worldwide tested a variety of treatments on various pages within the site, and significantly increased their revenue per visitor. Here's is how their multivariate tests succeeded.
Tests Bring 267% Lift In ROI For Restoration Hardware
5 important lessons from a usability case study.
4 Ways To Boost Sales, Without Buying More Media
Four major approaches to optimization: testing, targeting, predictive modeling and social.
Top 10 Tips To Boost Holiday Sales
The holiday sales season is drawing near - a time when some marketers halt their testing process for fear of jeopardizing a boost in traffic. Giving in to fear and avoiding such a smash-hit tactic as testing, however, can be far more risky during the holidays than continuing to test. So rather than avoiding testing because of fear, take control of your site and your traffic by testing any or all of the following things.
Turn A Click Into A Connection
How Offermatica boosted conversions on our own website by promoting cross-channel marketing content on our homepage. By serving content specifically targeted to visitors clicking through from an article about us, we were able to encourage them to click more deeply into the site and to call our sales team for more information.
Marketing In The Age Of Math
A response to the BusinessWeek cover story of January 23, “Math Will Rock Your World.�? Our thoughts? Victory is not just making advanced statistics and optimization possible for a quant, but to make it accessible to the type of person a marketer can afford to hire. Marketing lives on the back of 26–year–olds making much, much less.
Staffing For Testing
Who in marketing is responsible for testing? This article breaks down who should do what, and how many people it requires (hint: very few).
Invite The Campaign Right Into The Store
By taking control of some "free media" on their website, marketers can bring an ad's message from the landing page into the site and straight on through conversion.
Do This Now: Restate Your Offer On Every Page
Most advertisers drop the ad message at the exact place where a consumer enters a site. Stop doing that immediately. Here's how.
How To Maximize Holiday Search Spend: 7 Practical Tips From Offermatica & Fathom Online
While paid search prices have dipped slightly in some categories compared to last year, holiday traffic is far from inexpensive. Savvy marketers are fine–tuning all parts of their Pay Per Click (PPC) strategies in order to maximize revenue this holiday season. Here, the most important areas to tweak.
Redesigns Are Dead
“I love the idea of testing, but only after we are done with our redesign.�? This quote during a recent show gave me pause. Was she right? Should you get your site into its new set of clothes before you tune it?
After hundreds of tests performed by our customers, my answer would be: “Not only is testing essential, but the site redesign may be the last your company will ever do.�?
Do This Now: What Matters More: Trust Or Relevancy?
Relevancy is becoming religion. If a customer is searching for “yoga mat�?, then we are duty-bound to drop them on the “yoga mat�? page on our site. Or not.
Challenge To E–Marketers: Stand Up Against Lockdown
How is it that ecommerce marketers have the least ability to sell during the highest revenue time of the year? On a good day, most marketers are subject to the “Tyranny of the Whiteboard.�? Over the holidays, it just gets worse.
EMarketers: The Six P's
For the sake of online selling, we'd like to add two more essential "P's" to the marketing mix: Privacy and Process.
The Site Is Dead: Long Live The Campaign
Why the website is dying, and what you can do to live on.
FAQ: Can I Test The Pages That Come After The Landing Page?
You can and you must. Here's how.
FAQ: Is My Shopping Cart Under Selling?
Cross-selling can be effective when done right, and extremely harmful when done wrong. Here are some thoughts on making it work.
FAQ: Offermatica Functionality
In a nutshell, how dynamic is Offermatica?
FAQ: Who On My Staff Is Responsible For Testing?
Good testing and optimization focus on a single goal: Reducing the cost of acquisition for every transaction. Your current marketing team is focused on finding the traffic and targeting visitors in the most cost-effective way. So the marketing team should have the power to get more out of their marketing spend by testing and targeting.
Landing Page Techniques Lower Acquisition Costs
Making your search terms and landing pages work as a team.
Missed Opportunities?
Understanding and acknowledging the nuances of your traffic in order to channel your visitors successfully into the persuasive architecture of your site.
Beyond Keyword Optimization
The rate of change online used to be fun. Chasing the cutting edge was an exciting occupation with limited accountability. But now ROI, quarterly budgets, and the need to grow sales AND profits have replaced the cutting edge as the object of our efforts.
67% Increase In Conversions For BabyCenter.com Through Search Keyword Tests
By testing the design of their landing pages, BabyCenter gained a 67% increase in page conversions in their keyword search campaigns.
"And You Might Also Like...": Virtual Suggestive Selling On The Web
Important tools for testing cross-selling and upselling, from recent research initiatives at the e-tailing group, inc.
FAQ: How Can I Incorporate Testing Into My Affiliate Program?
Using testing with your affiliate program makes as much sense, or more, as incorporating it into your paid search campaign. Here's why.
How To Increase Keyword ROI:
7 Steps From CMP's Michael Grover
Hankering after those keywords you can't afford but know will draw in the masses? It is not the cost per click that matters, but the cost per acquisition.
How To Begin: 5 Steps To Stop Noodling And Start Knowing
When it comes to creating a test plan, we often hear companies say, "I'm just finishing up doing a few email campaigns, and then I'm finishing up a new page design, and then I can begin testing."
Getting value out of testing doesn't have to be a painful and complicated process, because all you really have to do is take what you're already doing and incorporate testing into it.
FAQ: How Can I Compete On Keyword Buys When My Competitor Keeps Raising The Bid?
The rocketing costs of keywords means that marketers who don't focus now on increasing ROI from paid search will soon be unable to afford effective search engine marketing at all. Here's how to stay ahead of your competitor in the paid search field.
A&E; Shares 7 Testing Tips
So Young Park, Director of eCommerce and Direct Marketing for A&E; and the History Channel, is hooked on A/B testing. Here, she shares her best practices.
Surprises & Tips On Increasing Average Order Value (AOV): PETCO.com Gains 20% Lift
By running a series of site-wide tests to discover the optimal promotion, copy, and images to drive sales, PETCO.com improved gross margin by 20%. This case study that proves "your natural instinct isn't always right."
"Viewthroughs" Deserve Relevance, Too
Marketers agree that visitors clicking through to a site from an ad should be shown copy that reinforces the ad. But what about "viewthroughs" -- people who don’t click on the ad, but visit the site at a later date? Here, tactics on offering viewthrough visitors relevant landing pages.