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Closed Loop Marketing for Salesforce.com
Marketers can now measure the ROI of marketing programs across all channels, both online and offline, as well as to the greatest level of detail—ad impressions, page views, clicks, leads, sales, opportunities, closed deals, and revenue.
Description
Designed for the B2B marketer, Omniture Closed Loop Marketing for Salesforce empowers organizations with the ability to:
Maximize the quantity and quality of leads delivered to sales; Measure online and offline campaign results based on sales metrics beyond the lead; and Align sales and marketing
Pre-integrated with Salesforce through Omniture Genesis, the solution is 100% on-demand, requires no datamarts, and leverages pre-packaged data and process integration to simplify implementation.
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Features
- Pre-defined data integration logic
- Multi-campaign attribution algorithm – which was first, last, sales selected
- Multi-campaign sequence algorithm – which external, internal and re-touch campaigns influenced the opportunity
- Out-of-the box, dashboard and 15 best practice reports
- Out-of-the-box, 14 best practice metrics
