Omniture’s Automated Bid Management Solution and Native Integration with Web Analytics is Driving Customer Search Engine Management (SEM) Success

OREM, Utah – June 6, 2006 — Omniture, a leading provider of online business optimization software, today announced the increased adoption of Omniture SearchCenter™—the company’s bid management solution that allows marketers to optimize keyword campaigns in real-time. Since Q4 2005, more than 120 customers, including Computerworld, Education Success, Hyatt Hotels, JetBlue Airways, KEO Marketing, LifeMed Media and Temel, have deployed SearchCenter to define and streamline their SEM initiatives.

Customer Success
Omniture SearchCenter optimizes the effectiveness of companies’ keyword management through its native integration with the Omniture SiteCatalyst® analytics engine, providing the necessary intelligence to enhance online business success. Among the many customers achieving results with SearchCenter include:

• Computerworld, a leading IT management publication, saved 200 hours of manual report generation per year, eliminated a one-month reporting time lag, and gained improved insight into keyword investments.
[Read case study]

• JetBlue Airways, a leading low-cost airline, reduced cost-per-conversion by 94 percent, saved 50 hours of manual report generation per quarter.
[Read case study]

• LifeMed Media, a healthcare-focused media site, saw a 90 percent reduction in keyword management costs, increased visitor conversion rate by 20 percent and saw a 100 percent increase in traffic with no change in marketing spend.
[Read case study]

“Prior to SearchCenter, we could not connect the dots in terms of Web analytics and search marketing because we were using a non-integrated system that did not deliver accurate data in a timely or efficient manner,” said Mike Tedesco, Chief Technology Officer at LifeMed Media. “After evaluating several vendors and products, we found Omniture’s SearchCenter was the only solution to offer a platform for managing Web analytics and search marketing through a single interface.”

International Expansion
Keeping pace with company growth and increasing demand, Omniture recently made SearchCenter available internationally for customers in Europe, Middle East and Africa (EMEA). The SearchCenter interface operates in six languages including English, French, German, Chinese simplified, Chinese traditional and Japanese as well as over 100 international currencies. This capability allows for the management of international campaigns across multiple regions, enabling effective analysis and optimization for enterprise companies with business divisions located in various countries.

About SearchCenter
SearchCenter offers a single interface to view, manage and refine keyword bids for over 40 of the most commonly used search and content sites including Google, MSN adCenter and Yahoo!—in real-time. Representing the next phase in the evolution of the SiteCatalyst Suite, SearchCenter combines with the company’s online analytics product, SiteCatalyst, to provide marketing managers with deep insight into the success of their various marketing activities.

“In the past, marketers have spent significant time and money on SEM tactics they thought would be effective. With SearchCenter, Omniture has made search marketing more of a science. Armed with the information SearchCenter provides, our customers can determine the [ROI] of their search marketing initiatives and use this information strategically to optimize their overall online marketing objectives,” said Gail Ennis, senior vice president of worldwide marketing at Omniture.

About Omniture
Omniture, Inc., is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers on-demand, enables customers to capture, store and analyze information generated by their websites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation services, best practices, consulting services, customer support and user training provided through Omniture University. Omniture's customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, GM and HP. www.omniture.com.