Integrated Analytics and Bid Management Solution Adopted by Leading European Corporations and Search Marketing Agencies

LONDON – February 13, 2007 – Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimisation software, today announced increased European adoption of Omniture SearchCenter™—the company’s bid management solution that allows marketers to optimise keyword campaigns in real time. In just eight months after the SearchCenter European launch (SES London, May 2006), several leading corporations—including ABN Amro, Biasco, CenterParcs, Ciao, GFI, i-to-i.com, Serenata Flowers, and Sports Nutrition—as well as new media and search specialist agencies throughout the continent have signed with Omniture to optimise search engine marketing initiatives.

“We selected Omniture SearchCenter for it’s ability to improve the manageability and profitability of our SEM campaigns,” said Peter Ahl, Managing Director, Serenata Flowers. “By seeing the actual revenue influenced by each keyword we can now really optimise our keyword bidding strategy.”

“We’ve had an overwhelming response to the launch of SearchCenter at SES last year,” says Neil Morgan, vice president of Marketing and Channels, Omniture EMEA. “Our customers love seeing the real business results their Search Marketing Campaigns are driving, and most significantly, search marketing agencies have found it invaluable in demonstrating the real results from their clients’ Search campaigns and increasing the value that they deliver. Additionally it has enabled their account managers to handle more clients , ever-increasing keyword loads and more search engines simultaneously.”

The agency community has successfully embraced Omniture SearchCenter, as four more leading new media and search specialist agency partners—Digital Clarity, MediaCom, MediaContacts, and Ogilvy Neo Search—selected Omniture SearchCenter to roll-out across their respective clients. These partners join a growing group of new media agencies using SearchCenter, including Bigmouthmedia, BLM Quantum, e-InBusiness, and Green Cathedral.

"We deliver SearchCenter to both agencies and their clients and have migrated many of our customers onto this new system,” says Reggie James, Managing Director at Digital Clarity. “We're very impressed with it. It gives companies real visibility into how their search campaigns are performing and focus on the keywords that are the most profitable for them."

In recognition of the importance of such agencies expertise and position in the market, Omniture has appointed Andrew Bartlam as Channel Sales Manager for the Europe, Middle East and Africa (EMEA) region. Reporting to Neil Morgan, VP EMEA Marketing and Channels, Bartlam—joining Omniture from the analyst house, Gartner—with experience in partner recruitment, and will drive the development of the company’s growing number of channel partnerships and agencies as the Omniture new media program continues to expand.

About Omniture SearchCenter
Omniture SearchCenter enables businesses to optimise search marketing campaigns around the keywords that lead to the highest rate of ‘conversion’ on a site - i.e. those that lead to the highest levels of actual sales, registrations, subscriptions or qualified leads, etc. - rather than just reporting the number of click-throughs for a specific keyword from a specific search engine, the traditional method for measuring search campaigns. This complete view of conversion is a result of the native integration between Omniture SearchCenter and Omniture SiteCatalyst®, the company’s award-winning Web analytics platform.

Omniture will be attending Search Engine Strategies, London, between 13 and 15 February 2007. To speak to Neil Morgan, VP Marketing EMEA, Omniture, about SearchCenter or other business optimisation capabilities, or to speak to an agency using SearchCenter, please contact:

Malini Majithia / Kate Hartley
Carrot Communications
Tel: 020 7386 4862
Email: malini.majithia@carrotcomms.co.uk

About Omniture
Omniture, Inc. is a leading provider of online business optimisation software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers on-demand, enables customers to capture, store and analyse information generated by their Web sites and other sources and gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training provided through Omniture University™. Omniture’s customers include ABN Amro, AOL, Center Parcs, eBay, Thomas Cook, Vodafone Group Services Limited, Waitrose and Yell.com. www.omniture.com.

Note on Forward-Looking Statements
Certain statements in this release may constitute “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially. These risks include, but are not limited to, the risks described in Omniture's quarterly report on Form 10-Q for the period ended September 30, 2006 and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of the Omniture website at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.