Online Business Optimization Leader Awarded Best of State 2007 for the Third Time in Four Years

OREM, Utah – May 24, 2007 — Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, was awarded a Best of State Statue (BOSS) at the Utah Best of State 2007 Awards gala held Saturday, May 19th. Winners of the 2007 Best of State Awards were rated and judged on community impact, excellence in their field, and innovation and originality. The nominees were evaluated by more than 100 judges. Omniture was selected among 14 other finalists and named the overall winner in the science and technology category, a recognition the company has received for the third time in four years.

“Utah is a hotbed for innovative technology companies,” said Dana Layton, CEO, Best of State. “Omniture’s recognition as a three-time Best of State award winner for science and technology showcases this fact. They are a company that truly embodies what the Best of State awards are all about—excelling and surpassing all else.”

“Over the last decade, we believe Omniture has earned a reputation for technology leadership and innovation—culminating in global market leadership for our industry,” said Josh James, CEO and co-founder of Omniture. “We are proud to be a Utah-based technology company and grateful for this recognition.”

Over the past year, Omniture has accomplished several notable milestones, some of which include:

• Released Omniture Genesis™—a first-of-its-kind technology designed to instantly integrate multiple business applications from one platform, December 2006;

• Continued international expansion efforts, acquiring the Denmark-based Web analytics company, Instadia, January 2007;

• Introduced a new dimension in Web analytics through the release of Discover 2, February 2007;

• Increased product capabilities through acquiring behavioral targeting technology company, Touch Clarity, March 2007; and

• Welcomed over 1,000 Web analytics and online marketing professions from world-leading corporations to the Omniture Summit, March 2007.

For more information about the Best of State Awards visit www.bestofstate.org

About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture’s more than 2,200 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP. www.omniture.com

Note on Forward-looking Statements
Management believes that certain statements in this release may constitute “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's quarterly report on Form 10-Q for the period ended March 31, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.