Omniture Attracts Hundreds of Leading Online Brands To European Omniture Summit 2007 Conferences

Posted Jun 04, 2007

More than 700 Web Analytics and Online Marketing Professionals Attend the First Ever European Omniture Summit Conferences for Education and Networking

LONDON – June 4, 2007 — Omniture, Inc. (NASDAQ:OMTR), a leading provider of online business optimization software, today announced the successful completion of its Omniture Summit 2007 conferences in London, Munich, Paris and Copenhagen, with more than 700 Web analytics and online marketing professionals attending. Omniture partners, customers and prospects from a variety of industries gathered to learn, network and share ideas on how to better optimize their online businesses for greater success. This year’s conference focused on Marketing 2.0: Staying Ahead of the Curve, the integrated, multi-channel marketing efforts needed for increased customer engagement and marketing accountability.

Participants attended keynote addresses by Omniture’s chief executive officer and co-founder, Josh James, Omniture’s general manager for EMEA and senior vice president, Neil Weston, as well as leading industry thought leaders and influencers. Attendees were on hand for the European launches of Omniture TouchClarity for behavioral targeting, Omniture Discover 2.0 for real-time Web site segmentation and analysis, and Omniture Genesis for partner applications integration. More than a dozen successful Omniture implementation case study presentations were provided by such customers as AftonBladet, Channel 4, HP, i-to-i, Lloyd TSB, Royal Mail and TDC.

“I was highly impressed by the Omniture Summit overall experience, the quality of the presentations and the quality of the delegates,” said John Nugent, VP and GM, EMEA, Responsys. “We met with the industry leaders and gained valuable insights. More than that, I was impressed with the team at Omniture – their passion, knowledge and visionary solutions are a case study in how to build a great company.”

“Web site analytics is a fascinating field and from what I've seen at the Omniture Summit, the possibilities are almost limitless,” said Joanna Kelly, online marketing manager, Early Learning Centre. “I thought the Summit covered all the key areas of analytics very comprehensively. I was particularly interested in how Genesis could improve the targeting of my campaigns by integrating with my other online agencies and applications. And I was wowed by the power of Touch Clarity. Overall, great speakers, great ideas and great products - I'll definitely be attending next year.”

HP, the global sponsor of Omniture Summit 2007, and an additional 20 Omniture partners participated in the Partner Showcase, exhibiting joint solutions with Omniture products that extend the online marketing capabilities for businesses. All of the Omniture partner solutions showcased their integration with Omniture SiteCatalyst® through Omniture Genesis™, the company’s plug-and-play application for customers to automate the integration of partner applications into SiteCatalyst.

“The number and quality of online marketing professionals at Omniture Summit 2007, both customers and prospects, highlights the growing knowledge and acceptance of Marketing 2.0 by the attendees and a growing interest in Omniture across Europe,” said Neil Weston, senior vice president and GM for Omniture in EMEA. “Omniture Summit conferences have helped our customers learn more about industry best practices, how to harness the power of Web 2.0 technology, and integrate Omniture partner applications through Omniture Genesis to deliver true Online Business Optimisation capability.”

Omniture will finish its Summit events with Omniture Summit 2007 in Sydney, Australia on Tuesday, July 17. For more information on Omniture’s Summit events, visit http://www.omniture.com/summit07.

About Omniture
Omniture, Inc. is a leading provider of online business optimisation software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyse information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture’s more than 2,200 customers include ABN Amro, AOL, Center Parcs, eBay, Thomas Cook, Vodafone Group Services Limited, Waitrose and Yell.com. www.omniture.com

Note on Forward-looking Statements
Management believes that certain statements in this release may constitute “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding online marketing, online business optimization services, including web analytics, and the benefits of our service offerings to customers and strategic partners. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including, but not limited to, risks described in Omniture's quarterly report on Form 10-Q for the period ended March 31, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.


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