Online Marketers, Agencies and Marketing Consultants Broaden Expertise Through Localized Training in Europe, Asia Pacific and Throughout North America

OREM, Utah – July 3, 2007 — Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that Omniture University training and its curriculum has expanded to major markets around the world including Australia, Japan, Denmark, UK, France, Germany, Holland, Sweden and locations throughout North America. Omniture now offers training and certification that is localized to various markets, in country, and in local languages. The training helps professionals become well-versed in all areas of Omniture’s Online Business Optimization Platform, as well as expand their general knowledge in best practices of online marketing, including Web analytics, behavioral targeting, search marketing, real-time segmentation and analysis, and marketing application integration.

“As businesses expand globally, demand for Omniture expertise is increasing. This is showcased by the fact that Omniture is one of the most popular skills being requested by the leading job sites such as hotjobs.com, monster.com and dice.com,” said Steve Wellen, vice president of client services, Omniture, Inc. “Our strategy is to support the growing demand around the world for Omniture certified experts by extending our education and training to marketers in major business centers around the world.”

The Omniture Certified Professional designation attests to a professional’s skills, knowledge and abilities with implementing, using and improving business success using Omniture products. Omniture certification testing is available through regional training centers and at Omniture office locations. In addition, Omniture training is available online and offers all of the benefits of traditional classroom training without the need for travel or time away from office environments. More information about upcoming Omniture University training opportunities is available at http://www.omniture.com/education.

“Training through Omniture University was really helpful for getting the most out of our online marketing efforts,” said Kristine Beatty, eMarketing content coordinator, Sanford Brands, a Newell Rubbermaid Company. “The instruction, curriculum, and training materials were excellent and I continue to refer back to them to increase my knowledge and expertise in using Omniture solutions. This was time well-spent and I look forward to enrolling in future trainings.”

“I would highly recommend Omniture University to anyone that truly wants to understand how their online initiatives are performing and make better business decisions on future actions,” said Lala Jacoby, marcom program specialist, Agilent Technologies, Inc.

“Omniture University training was definitely a worthwhile experience,” said Melanie Jones, commerce sales and marketing manager, Ultradent, Inc., a leading manufacturer of dental materials, devices and instruments. “The trainers were friendly and helpful in tailoring the information to each participant. The lab setting gave us plenty of opportunity to practice the new skills we learned.”

About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture’s more than 2,200 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP. www.omniture.com

Note on Forward-looking Statements
Management believes that certain statements in this release may constitute “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding expectations for the Omniture University program and the associated benefits of such training to the participants in the program. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's quarterly report on Form 10-Q for the period ended March 31, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.