Leading Gift Basket Retailer to Use Omniture to Optimize Customers’ Experience on HickoryFarms.com

OREM, Utah – July 3, 2007 — Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that Hickory Farms®, the award-winning food gift retailer, has selected Omniture to measure customer response to online marketing campaigns and to optimize the company’s search marketing activities. Using Omniture solutions, Hickory Farms will have real-time insight into what drives consumers to their Web site, what marketing channels influence visitor purchases and what areas of their site can be leveraged to maximize revenue.

“Hickory Farms has been around for 56 years and one of the main reasons our company has been so successful for so long is our focus on understanding our customers’ needs,” said Amber Yeray, manager of online stores at Hickory Farms. “We have been using Web analytics for years, but Omniture gives us unprecedented usability and faster reporting. We now have all the information we need to continue to cater to our customers’ preferences and optimize our online effectiveness.”

Using Omniture SiteCatalyst® Web analytics, Hickory Farms will be able to understand the performance of their products and see how customers interact with the site. Yeray will be able to determine, for example, the top ten products in terms of sales, as well as the top ten search terms that drive purchases, then combine the information to develop highly targeted campaigns and product promotions. Using SiteCatalyst, Yeray will also be able to understand the channel through which people are entering the site to make purchases—whether it be through their catalogs, natural search, or paid search, for example.

Hickory Farms will also use Omniture SearchCenter™ to manage their keyword bidding activities. With SearchCenter, the company will be able to see instantly which keywords drive the most purchases and set threshold levels on keyword bids—automatically optimizing bid strategies and cost without having to go to each search partner and adjust bids manually.

“Hickory Farms has a long standing tradition of customer satisfaction and personalized service,” said Gail Ennis, senior vice president of marketing at Omniture. “It is great to help them extend this experience to their online customers.”

About Hickory Farms
Richard Ransom founded Hickory Farms® 56 years ago in rural Ohio. It could be said that the first Hickory Farms stores were the first ‘delis’ for many Americans as most grocery stores at that time simply did not carry a wide array of premium cheeses and specialty meats. People fell in love with the friendly stores where they could sample a variety of specialty cheeses, meats, mustards, crackers and candies before making their purchase decisions. A key part of the Hickory Farms success story has been the company’s commitment to their customers, sampling and personalized service. Hickory Farms award-winning products are found in leading supermarkets, online and also in retail shopping centers during the holiday season.

About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture’s more than 2,200 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP. www.omniture.com

Note on Forward-looking Statements
Management believes that certain statements in this release may constitute “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and expected benefits of our service offerings, particularly our SiteCatalyst and SearchCenter services. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, including our SiteCatalyst and SearchCenter services, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, our acquisition strategy and disruptions in our business and operations as a result of acquisitions, errors, defects, disruptions or other performance problems with our services, our ability to hire, retain and motivate our employees, our ability to collect customer data, the adoption of laws or regulations relating to the Internet or our operations, or interpretations of existing law, which could adversely affect our business; and such other risks described in Omniture's quarterly report on Form 10-Q for the period ended March 31, 2007, and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.