Feb 18, 2015
15 Truths About Media Relations That You Need to Know
- Posted in Public Relations
- Tagged in Media Relations , Influencer Marketing
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Tools like media databases, monitoring platforms and social media have made public relations a more sophisticated practice, enabling PR pros to conduct thorough research on the professional as well as personal interests of target influencers. Yet in spite of the availability of resources to help communicators refine their media pitching, there are still many occurrences when journalists feel frustrated by the number of irrelevant pitches they are receiving. Here are 15 truths you need to know about media relations as discussed during the recent webinar You Had Me At Hello: Tips for Building Relations with Media and Influencers to Reach Desired Audiences, which you can view on-demand at the following link: http://prn.to/1znVWJb
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2 comments on Blog Post Title
Steve Hays
13:44 EST on Feb 18, 2015Sorry, but can’t help feeling that this is mostly common sense if you are a PR professional, although I really liked Jen’s comment: “create the relationship before you NEED the relationship” and the “personal hygiene” screen grab!
Shannon Ramlochan 13:48 EST on Feb 18, 2015
Hi Steve. I appreciate your feedback. While this might be common sense to you and other seasoned professionals, journalists are still met with hundreds of email pitches every day that are unrelated to their beat. It’s important to reiterate these tips so that more people put them into practice.