Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.
- Posted in Public Relations
- Tagged in crisis communications
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A crisis can be a high-intensity situation, but if you have sufficiently prepared you will have already determined the best communications methods needed to effectively respond. Press releases and social media are among the most commonly used methods because they are two of the fastest ways to reach a large audience with an urgent message. […]
Mar 06, 2015
Content We Love: Brands Join the Ad Council to Make Progress, Not Profit for #LoveHasNoLabels
Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.
- Posted in Public Relations
- Tagged in Content We Love , Visual Storytelling
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The unsettling backlash that Cheerios faced after airing a commercial featuring a biracial family in 2013 set the stage for a larger and necessary dialogue about the lack of diversity in advertising. In response to the ad’s controversy, Donny Deutch, chairman of advertising agency Deutch Inc. told the Today Show: “Great advertising holds up a […]
Mar 05, 2015
How Brand Monitoring Informs the C-Suite
Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.
- Posted in Public Relations , Demand Generation , Tracking & Measurement
- Tagged in PR measurement , media monitoring , media relations
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The growth of online and offline communication channels has placed companies under a public microscope, and as a result consumers are more fickle about the brands they choose to support. Media fragmentation and information overload has made it much more difficult for communicators to single-handedly keep track of all the information that is publicly available […]
Feb 27, 2015
Content We Love: PR Tells the Advertiser’s Story
Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.
- Tagged in Content We Love , Visual Storytelling
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Consumers are devoting a greater amount of attention on their health and wellness, and a large part of that is researching where their food and water comes from. Food and beverage brands now have a responsibility to supply this information to their consumers because their credibility and reputation greatly depends on it. FIJI® is proactively owning […]
Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.
- Posted in Content Marketing , Demand Generation
- Tagged in PR trends , content marketing
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PR and marketing teams are leveraging each other’s strengths to meet new audience demands, giving rise to content marketing and brand journalism as desired skill sets. Both are involved with creating content that audiences find interesting and useful, but does that mean they are one in the same? Can the terms “content marketing” and “brand […]
Feb 24, 2015
The Best Random Writing Tips from AP Stylebook
Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.
- Posted in Content Marketing , Public Relations
- Tagged in Writing tips
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A principle of great content marketing is to give your audience information that they didn’t know they needed in order to keep your brand top of mind when they do need you. My favorite example of this is the AP Stylebook twitter handle. Affectionately known as “the journalist’s bible,” the AP Stylebook regularly tweets writing […]
Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.
- Posted in Content Marketing , Public Relations
- Tagged in content marketing , Content We Love , Visual Storytelling
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Famously dubbed the “Me Me Me Generation” by Time Magazine in 2013, millennials have gotten a bad rap for being lazy, narcissistic, and entitled. But the mainstream still has a vested interest understanding the passions and behaviors of this elusive generation, whose innate tech-savviness has become one of the driving forces behind innovation today. A […]
Feb 19, 2015
Updating Your Tactical Mix in The New PR Landscape
Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.
- Posted in Content Marketing , Public Relations
- Tagged in press release tips , Visual Storytelling
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Strategic communications teams are tasked with owning the brand story and providing consistent messaging to the marketplace, while tracking outcomes and proving ROI. But due to fragmented audiences across a multitude of channels and screens, these focus areas are an even greater challenge to manage. Images and videos serve as the one unifier across all […]
Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.
- Posted in Public Relations
- Tagged in media relations
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Tools like media databases, monitoring platforms and social media have made public relations a more sophisticated practice, enabling PR pros to conduct thorough research on the professional as well as personal interests of target influencers. Yet in spite of the availability of resources to help communicators refine their media pitching, there are still many occurrences when journalists […]
Feb 13, 2015
Content We Love: Grabbing Attention Above the Fold
Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.
- Posted in Press Release Quick Tips
- Tagged in Visual Storytelling
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A study by Chartbeat which looked at user behavior across 2 million web visits over a one-month period found that most people who clicked on a link did not read the content, and that 55% of web-surfers spent less than 15 seconds on the page. The key takeaway for PR and marketing pros is that […]
Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.
- Posted in Public Relations , Press Release Quick Tips
- Tagged in media relations
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Beyoncé recently surprised fans by announcing the launch of a new vegan home delivery meal service based on her own experience with trying a vegan diet. Given the magnitude of her star-power and general public obsession with all things Beyoncé, a story like this sounds like typical tabloid-fodder. However, the official press release titled, “Beyoncé […]
Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.
- Posted in Public Relations
- Tagged in media relations
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New communication tools have, in some ways, updated the tactics publicists use to target and cultivate relationships with journalists. Social media has become a new avenue for PR pros to directly reach influencers and online communities such as ProfNet amplify publicity by connecting experts and spokespeople with journalists actively looking for quotes and commentary. It […]
Jan 30, 2015
Content We Love: Proactive Content Marketing
Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.
- Posted in Public Relations , Press Release Quick Tips
- Tagged in content marketing , Content We Love
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The weeks leading up to the first Sunday in February are a test of creativity for marketers whose brands are not “official” sponsors of professional football’s biggest event. Given that the big game is one out of a handful of times when consumers are not only interested in but looking forward to hearing what brands […]
Jan 23, 2015
Content We Love: Content with a Personalized Touch
Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.
- Posted in Content Marketing , Public Relations
- Tagged in Content We Love , Visual Storytelling
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As Caitlin Carragee discusses in the blog post “Let’s Get Personal(ized),” content that is tailored to audience preferences makes the reader feel special or, as content marketers would say, “surprised and delighted.” When content is targeted specifically to the reader’s preferences, the messages become stickier and the brand is more memorable. As a marketer myself, […]
Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.
- Posted in Public Relations , Press Release Quick Tips
- Tagged in media relations , Writing tips
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Journalists aren’t just experts in their given beat, they are also highly developed writers with a keen eye for proper punctuation and grammar. For PR pros to have their media pitches taken seriously, they must pay the same attention to detail or risk having their pitch sent straight to the trash bin. According to The Pew […]
Jan 16, 2015
Content We Love: Unconventional Product Marketing
Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.
- Posted in Content Marketing , Public Relations , Press Release Quick Tips
- Tagged in marketing strategy , content marketing
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Not every company sells the new, “cool” product that makes the top of their target customer’s “must-have” wishlist. Sometimes a particular product or solution only becomes of interest when the buyer has discovered a previously unidentified need and has already begun researching options. At this point, the buyer knows what problem they want to solve […]
Jan 15, 2015
How to Turn Your Data Into Stories
Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.
- Posted in Public Relations
- Tagged in media relations , Visual Storytelling
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Have you heard that including numbers in your media pitch will attract journalist attention? Apparently, so has everyone else. Over the holidays New York Post business reporter, John Crudele, published an article sarcastically “gifting” coverage to a select handful of PR people whose pitches had originally gone unanswered. Why these pitches were unsuccessful is explored […]
Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.
- Posted in Public Relations , Press Release Quick Tips
- Tagged in storytelling
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According to a new study by Scholastic, reading aloud to children even after they have learned to read independently helps them develop a lifelong enjoyment of reading. When you think about it, a similar lesson can be applied to the daily practice of public relations. The ultimate goal of many press releases is to win […]
Dec 31, 2014
The Top PR & Content Marketing Resolutions for 2015
Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.
- Posted in Content Marketing , Public Relations
- Tagged in PR trends , content marketing
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For PR and marketing pros, the New Year symbolizes unknown changes in technology and audience behavior that are inevitably to come. Conquering the challenges that arise from unexpected change is both an exciting and nerve-wracking feeling. Some of the obstacles we faced in 2014 included defining the right goals, producing enough content to accommodate the […]
Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.
- Posted in Public Relations
- Tagged in public relations
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Edelman’s Managing Director of Corporate and Public Affairs, Ron Guirguis, recently joined PR Newswire’s SVP of Marketing, Ken Wincko, for an executive roundtable where they discussed the behaviors that companies must exhibit to build trust and create an army of stakeholder evangelists. We are recapping their conversation in a two-part series; today’s post will address […]
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