Mar 19, 2015
4 Things You Should Do During a #PR Crisis
- Posted in Public Relations
- Tagged in social media , crisis communications , media relations , public relations
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Crises are always difficult and rarely expected, but being prepared can mean the difference between success and failure for a brand. Being able to refer to a well thought-out crisis plan can make a bad situation manageable, and it helps all internal team members get on board with what needs to happen. Yet, crisis plans are not a one-size-fits-all […]
- Posted in Content Marketing , Public Relations
- Tagged in marketing strategy , content marketing , Visual Storytelling
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There is no more universal love/hate relationship in business than our unending use of PowerPoint. When well crafted, a slide deck can help speakers tell a story that inspires their audience. However, the all-too-common response to yet another PowerPoint presentation is a sea of dull-eyed stares. You’re not alone in looking for the love. As the […]
Mar 16, 2015
Media News: PR Newswire Media Moves at Politico, The New York Times, Tallahassee Democrat and More…
PR Newswire’s research group makes thousands of updates to the database of journalists and bloggers that underpins our Agility media targeting and distribution platform. Below is a sampling of recent media moves and news from the research team. To learn more about monitoring media and social media for your brand, read our white paper: Monitoring Your Brand […]
Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.
- Posted in Public Relations
- Tagged in crisis communications
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A crisis can be a high-intensity situation, but if you have sufficiently prepared you will have already determined the best communications methods needed to effectively respond. Press releases and social media are among the most commonly used methods because they are two of the fastest ways to reach a large audience with an urgent message. […]
Mar 06, 2015
Content We Love: Brands Join the Ad Council to Make Progress, Not Profit for #LoveHasNoLabels
Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.
- Posted in Public Relations
- Tagged in Content We Love , Visual Storytelling
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The unsettling backlash that Cheerios faced after airing a commercial featuring a biracial family in 2013 set the stage for a larger and necessary dialogue about the lack of diversity in advertising. In response to the ad’s controversy, Donny Deutch, chairman of advertising agency Deutch Inc. told the Today Show: “Great advertising holds up a […]
Mar 05, 2015
How Brand Monitoring Informs the C-Suite
Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.
- Posted in Public Relations , Demand Generation , Tracking & Measurement
- Tagged in PR measurement , media monitoring , media relations
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The growth of online and offline communication channels has placed companies under a public microscope, and as a result consumers are more fickle about the brands they choose to support. Media fragmentation and information overload has made it much more difficult for communicators to single-handedly keep track of all the information that is publicly available […]
Mar 03, 2015
Managing PR Priorities Requires an Agile Solution
- Posted in Public Relations , Tracking & Measurement
- Tagged in PR measurement , media monitoring , media relations
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Communicators are busy people and their responsibilities require not only creative writing skills but technical savvy as well. Responsibilities include writing and distribution of press releases, engaging and pitching media, preparing media clipping reports, and the list goes on. The key to successful PR comes down to prioritizing and having the right tools. Agility is PR […]
Mar 03, 2015
How to Keep Calm and Prepare for a Crisis
- Posted in Public Relations , Tracking & Measurement
- Tagged in PR measurement , crisis communications
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An organization’s greatest asset is their reputation. It greatly influences consumer purchase decisions and what brands they will devote their loyalty to. Should a brand fail to carefully prepare for a crisis, it can take months or even years to bounce back and regain that trust. Access to instant news via social media and mobile […]
PR Newswire’s Audience Research Department makes thousands of updates to the database of journalists and bloggers that underpins our Agility media targeting and distribution platform. Below is a sampling of recent media moves and news from the research team. Free articles on how to enhance your media relations are available for download in the public relations […]
Feb 25, 2015
What Does a PR Professional Do?
A commonly asked question in this industry is, “What does a PR professional do?” Even after four years of studying public relations in college and reading countless definitions, defining a PR professionals’ job role is still difficult, but vital, to master. PRSA states, “Public relations is a strategic communication process that builds mutually beneficial relationships […]
Feb 24, 2015
The Best Random Writing Tips from AP Stylebook
Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.
- Posted in Content Marketing , Public Relations
- Tagged in Writing tips
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A principle of great content marketing is to give your audience information that they didn’t know they needed in order to keep your brand top of mind when they do need you. My favorite example of this is the AP Stylebook twitter handle. Affectionately known as “the journalist’s bible,” the AP Stylebook regularly tweets writing […]
Feb 23, 2015
Media News: PR Newswire’s Media Moves at: Travel + Leisure, Men’s Journal, Crain’s New York and More…
PR Newswire’s Audience Research Department makes thousands of updates to the database of journalists and bloggers that underpins our Agility media targeting and distribution platform. Below is a sampling of recent media moves and news from the research team. Free articles on how to enhance your media relations are available for download in the public relations […]
Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.
- Posted in Content Marketing , Public Relations
- Tagged in content marketing , Content We Love , Visual Storytelling
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Famously dubbed the “Me Me Me Generation” by Time Magazine in 2013, millennials have gotten a bad rap for being lazy, narcissistic, and entitled. But the mainstream still has a vested interest understanding the passions and behaviors of this elusive generation, whose innate tech-savviness has become one of the driving forces behind innovation today. A […]
Feb 19, 2015
Updating Your Tactical Mix in The New PR Landscape
Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.
- Posted in Content Marketing , Public Relations
- Tagged in press release tips , Visual Storytelling
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Strategic communications teams are tasked with owning the brand story and providing consistent messaging to the marketplace, while tracking outcomes and proving ROI. But due to fragmented audiences across a multitude of channels and screens, these focus areas are an even greater challenge to manage. Images and videos serve as the one unifier across all […]
Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.
- Posted in Public Relations
- Tagged in media relations
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Tools like media databases, monitoring platforms and social media have made public relations a more sophisticated practice, enabling PR pros to conduct thorough research on the professional as well as personal interests of target influencers. Yet in spite of the availability of resources to help communicators refine their media pitching, there are still many occurrences when journalists […]
Feb 16, 2015
Media News: PR Newswire’s Media Moves at NBC Nightly News, Politico, Guardian US and More…
PR Newswire’s Audience Research Department makes thousands of updates to the database of journalists and bloggers that underpins our Agility media targeting and distribution platform. Below is a sampling of recent media moves and news from the research team. Free articles on how to enhance your media relations are available for download in the public relations […]
Video is currently one of the best ways for any company to engage target audiences and influence behavior. Most Western companies post their visual messaging on their own website and on YouTube, then cross their fingers hoping it will take off virally. While social networks have enabled us to transcend international borders and connect with […]
PR Newswire’s Audience Research Department makes thousands of updates to the database of journalists and bloggers that underpins our Agility media targeting and distribution platform. Below is a sampling of recent media moves and news from the research team. Free articles on how to enhance your media relations are available for download in the public relations […]
Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.
- Posted in Public Relations , Press Release Quick Tips
- Tagged in media relations
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Beyoncé recently surprised fans by announcing the launch of a new vegan home delivery meal service based on her own experience with trying a vegan diet. Given the magnitude of her star-power and general public obsession with all things Beyoncé, a story like this sounds like typical tabloid-fodder. However, the official press release titled, “Beyoncé […]
Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.
- Posted in Public Relations
- Tagged in media relations
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New communication tools have, in some ways, updated the tactics publicists use to target and cultivate relationships with journalists. Social media has become a new avenue for PR pros to directly reach influencers and online communities such as ProfNet amplify publicity by connecting experts and spokespeople with journalists actively looking for quotes and commentary. It […]
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