The story of your product launch isn’t that your brand has a new product. Learn how to plan, execute and measure the marketing of your next product launch by registering for PR Newswire’s upcoming webinar on September 16.
- Posted in Content Marketing , Tracking & Measurement
- Tagged in webinar , content distribution
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To create content that your audience wants to engage with, you need to know what will engage them. PR Newswire’s SVP of Marketing Ken Wincko and Content Marketing Institute Founder Joe Pulizzi discuss why buyer insight is essential.
Jul 22, 2015
How to Manage Your Brand During a Crisis
When a crisis hits a company, the damage can be devastating and immediate. How can you be prepared to protect your brand? Here are a few tips on how to shepherd your company through a crisis and still come out on top.
- Posted in Tracking & Measurement
- Tagged in marketing , marketing strategy , social media monitoring
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The depth of actionable business intelligence that’s available through brand monitoring is worth the price because of the opportunities that monitoring offers. Learn how brand monitoring can help your company market itself more efficiently.
May 06, 2015
4 Ways to Get Your Blog Noticed on Social Media
- Posted in Content Marketing , Public Relations
- Tagged in blogging , blogtips
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Learn how to get your blog content noticed on social media and tune into the on-demand webinar “Beyond Social: Blog Marketing Tips to Reach and Engage New Audiences” for more tips.
Apr 09, 2015
12 Tips to Enhance Your Brand’s Blog
- Posted in Content Marketing , Public Relations
- Tagged in blogging , blogtips , content marketing
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Maintaining a blog can be a rewarding way to showcase your expertise, passion and impressive writing skills—but it isn’t without challenges. The market is saturated with brand blogs, and it’s difficult and time-consuming to produce consistent, engaging content your audience craves. How does your brand become an industry influencer with a blog customers value? During PR Newswire and […]
Mar 19, 2015
4 Things You Should Do During a #PR Crisis
- Posted in Public Relations
- Tagged in social media , crisis communications , media relations , public relations
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Crises are always difficult and rarely expected, but being prepared can mean the difference between success and failure for a brand. Being able to refer to a well thought-out crisis plan can make a bad situation manageable, and it helps all internal team members get on board with what needs to happen. Yet, crisis plans are not a one-size-fits-all […]
Mar 03, 2015
How to Keep Calm and Prepare for a Crisis
- Posted in Public Relations , Tracking & Measurement
- Tagged in PR measurement , crisis communications
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An organization’s greatest asset is their reputation. It greatly influences consumer purchase decisions and what brands they will devote their loyalty to. Should a brand fail to carefully prepare for a crisis, it can take months or even years to bounce back and regain that trust. Access to instant news via social media and mobile […]
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