Victoria Harres is a Vice President, Digital & Events Marketing
- Posted in Content Marketing , Public Relations
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With Twitter’s announcement this week of the ‘mute’ feature, which will allow people to hide from their feeds tweets by Twitter accounts they follow, PR pros have to think even harder about their Twitter strategy.
Victoria Harres is a Vice President, Digital & Events Marketing
- Posted in Public Relations
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FB Newswire, powered by Storyful is serving up pre-verified status updates from Facebook users who share their content publicly. This is something that can be incredibly valuable to a journalist when an event like last weekend’s tornadoes destroy homes and lives without much notice. In that kind of circumstance, the best on-the-spot reporting and photography will […]
Dec 12, 2013
Strategic PR Can Lead to Strong SEO
Victoria Harres is a Vice President, Digital & Events Marketing
- Posted in Content Marketing , Press Release Quick Tips
- Tagged in SEO
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SEO is now about broader business strategies that take careful planning and time to execute. It’s about your PR approach and your content marketing. It is about excellent user experience and creating content people will want to share.
Victoria Harres is a Vice President, Digital & Events Marketing
- Posted in Public Relations
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Good PR professionals will have a clear understanding of who they are reaching out to before an email is written or a phone number is dialed. A good media database is an essential research tool in that process.
Victoria Harres is a Vice President, Digital & Events Marketing
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There are a multitude of vulnerabilities for brands in social media and none so famous perhaps as the recent hack of the Associated Press Twitter account, which had a lot of people in the media pointing fingers at Twitter for not having a more secure platform. Many called for two factor authentication, like Facebook offers. […]
Victoria Harres is a Vice President, Digital & Events Marketing
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Last month a single 61 character tweet (12 words as a matter of fact) caused the S&P 500 to drop $136 Billion in mere minutes. It boggles the mind and makes one try to find some sense in it. What does it mean? Well, it certainly proved the tremendous reliance we all have on the […]
Victoria Harres is a Vice President, Digital & Events Marketing
- Tagged in social media , crisis communications
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Hacking happens. Today it resulted in the following false and malicious information being tweeted from the @AP Twitter account: “Breaking: Two Explosions in the White House and Barack Obama is injured.” Unfortunately the Associated Press, a normally very credible source of information, was victim to a hack and the results were devastating for the stock […]
Mar 21, 2013
Not Yesterday’s News: Social Media in the Newsroom
Victoria Harres is a Vice President, Digital & Events Marketing
- Tagged in social media , media relations
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Would you like to know what’s happening around the world, in real-time? Search Twitter for “WTF was that,” says Andy Carvin, senior strategist at NPR’s Social Media Desk. It’s a common question people will tweet in the event of an earthquake, for example. Carvin was on a panel at SXSW which discussed how media organizations […]
Victoria Harres is a Vice President, Digital & Events Marketing
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The Internet and social media have opened up a whole new world of opportunities for sharing and distributing information. But with opportunity comes challenges for communicators.
Jan 24, 2013
Twitter’s New Vine App: Perfect for PR Pitches
Victoria Harres is a Vice President, Digital & Events Marketing
- Posted in Press Release Quick Tips
- Tagged in social media , Visual Storytelling
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Remember when we had to figure out how to condense a 400 word press release into a 140 characters? Daunting as the prospect seemed at first, eventually talented PR professionals became quite deft at the micro press release and we all learned a great lesson about brevity and the modern attention span. But now we […]
Jan 03, 2013
Top 10 Best Practices for Social Media
Victoria Harres is a Vice President, Digital & Events Marketing
- Posted in Press Release Quick Tips
- Tagged in press release tips , social media
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There are truly only ten simple principles to understand for practicing successful social media.
If you bring up Federal Trade Commission (FTC) regulations in front of writers, especially bloggers, a lot of ‘opinion’ and hearsay come up. I posted about a Social Media Club of Dallas blogger panel a couple of weeks ago. The panel covered tips and recommendations from bloggers for PR and communications professionals and received quite a bit of attention and […]
Sep 24, 2012
‘Dear Blogger’ & Other Pitch Mistakes PR Pros Make
Victoria Harres is a Vice President, Digital & Events Marketing
- Posted in Press Release Quick Tips
- Tagged in media relations
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To judge by the hundreds of emails bloggers report getting daily, PR’s are still in the dark about how to pitch a blogger and what the expectations are. Five bloggers spoke out at the September meeting of the Social Media Club of Dallas.
Victoria Harres is a Vice President, Digital & Events Marketing
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In this blog post I’ve tried to follow the advice that Eddy Badrina, Brett Relander and Adrian Parker gave at the April 3rd PR Newswire and Business Development Institute’s content marketing forum in Dallas. I’ve tried to share information that is useful, that feeds, that opens the doors to opportunity and that serves our audience.
Victoria Harres is a Vice President, Digital & Events Marketing
- Tagged in social media , media relations
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In an era of real-time breaking news via Twitter how can we tell what is real and what isn’t. Who do we really trust for news and information?
Victoria Harres is a Vice President, Digital & Events Marketing
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Creating a credible voice for your organization online is not difficult, but it does take care and a conscious effort. The five key points shared here will help you in doing just that.
Victoria Harres is a Vice President, Digital & Events Marketing
- Posted in Press Release Quick Tips
- Tagged in social media , crisis communications
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PR hasn’t really changed because of social media, there are just new tools and opportunities to be aware of. Here are some tips for stepping it up or getting started.
Jul 28, 2011
Flipboard as a Content Reflection Tool
Victoria Harres is a Vice President, Digital & Events Marketing
- Posted in Press Release Quick Tips
- Tagged in social media
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Flipboard is a great way to visualize social media content for better understanding of how others perceive it.
Victoria Harres is a Vice President, Digital & Events Marketing
- Posted in Press Release Quick Tips
- Tagged in marketing strategy
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Here are five key elements learned at SXSW 2011 on successful crowdsourcing and community management.
Victoria Harres is a Vice President, Digital & Events Marketing
- Posted in Press Release Quick Tips
- Tagged in social media
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The following comes from a presentation I had the pleasure of making last week at Web 2.0 in San Francisco about the need for careful planning to scale a brand Twitter account to a growing following. There was a time, when I first started tweeting as @PRNewswire when the account was very intimate. The community […]
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