Cancer affects all of us in some way, whether through personal experience or watching loved ones battle this disease. There are many organizations that raise money for the most common forms of the illness, but when it comes to rare cancers, there is little funding for research. On Sunday, March 8th a team of PR Newswire’s colleagues […]
- Posted in Content Marketing , IR & Compliance
- Tagged in content marketing
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It’s no secret that creating and using long form content is contextual – and the investment should be channel and audience specific. For the right audience, and the right outlet, long form content can return dividends. But what about when it just isn’t the right format for your audience? Just because the content may be […]
Dec 24, 2014
You’re Cordially Invited to the Wedding of the Season: Your Tactics and Results are Getting Hitched!
- Posted in Content Marketing , Public Relations , Demand Generation
- Tagged in demand generation , PR strategy
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Imagine you just met someone, and on the first date they propose. It’s a frightening idea, and in most cases you would never say yes. The relationship has not been put to the test, how will you know if this will work? Most people want to make sure their life goals align to those of […]
- Posted in Content Marketing
- Tagged in press release tips , Content We Love
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A significant theme we have stressed on the blog is the importance of promoting your company-created content—and this is something we expect to continue to ramp up in value through 2015. A lot of your resources, time, personnel and budget, are put into creating high-quality, compelling pieces of content. Bottom line: why wouldn’t you want […]
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