The democratization of information thanks to the internet has forced brands to be held more accountable for the promises they make to consumers. Brands still have the power to influence purchasing decisions, but it takes more than slick marketing or graphics. People want more access and more detail often before they make an expensive purchase […]

I got married last November.  It was a great day that was immortalized online via all of my social channels when my husband took his phone, pointed it at us, and said, “Time for our Wedding Selfie.” We’ve all done it – and on multiple occasions.  We take a self-pic….or Selfie.  Oxford Dictionary stated that […]

A 2 year old girl is being recorded on video by her father, and just as he’s almost done recording, she grabs for the camera.  Dad didn’t have time to stop recording, and a two year olds’ hands grasp the camera, you hear her immediate need for gratification, “I wanna see”. This was the story […]

The opening of the PRSA 2012 International Conference took place yesterday in San Francisco (#PRSAICON if you want to follow along at home via Twitter) with Biz Stone, co-founder of Twitter, opening with his keynote.  In his talk to the attendees and delegates he made the following statement (that was then tweeted around the world): […]

September and October every year are prime time for the conference world.   And with so many choices – and new events popping up almost daily – I thought it might be useful to share some ideas for evaluating whether a conference is a good fit for your organization, whether you’re sending a speaker or planning […]

Last week I sat on a panel discussion at the 11th Annual Minority Corporate Counsel Association Conference held in Chicago.  The panel discussion was a very interesting discussion entitled Law and Social Media: Industry Leaders Forecast the Future My fellow panelists consisted of Tekedra  Mawakana, Senior Vice President, Global Public Policy, Deputy General Counsel, at […]

As the holiday season begins in full swing, we think back to what we are thankful for and how we can help others.  For those working in grassroots advocacy campaigns, helping raise awareness of how to help others is something that they do all year. Grassroots Campaigns have been around as long as the PR […]

At PRSA this year,  I gave a presentation focusing on how brands are streaming their content today and how we need to think a little more strategically on how we do that.   We can’t simply post all of our content all over the place, but need to have a more focused stream for our […]

The PRSA International Conference is always one of the highlights of the year for the public relations industry.  It is one of the largest annual gatherings of public relations professionals and students who are getting ready to join the industry. We here at PR Newswire look forward to attending this conference, exhibiting, and presenting at […]

Vetting content today is a difficult thing to do with so much content being created and distributed today.   On August 18th, we wrote a post on why we believe that Vetting in the age of social is such an important topic.   It’s the reason that we have submitted this topic to be considered at the […]

Last week I participated in the Inbound Marketing Summit in San Francisco.  This is the second time that I’ve been fortunate enough to participate as a speaker at the San Francisco conference (I’ve also participated as a speaker at the Boston version of this conference last fall, and will again this fall).   Not only is […]

PR Newswire’s Michael Pranikoff Explains How To Make Social Content Directional and Actionable from Zemoga on Vimeo. PR Newswire is a long time partner and sponsor of the Business Development Institute (BDI) events in New York.  Yesterday, BDI held an event entitled “The Social Consumer”.   At the event, the recently launched Baskets & Bytes blog which focuses […]

Crisis Communications is a very hot topic today. As  B2B and B2C companies forge farther into social media, the need to react quickly, decisively, and strategically is becoming one of the most discussed issues by marketing and communications professionals. This fall,  PR Newswire hosted a Conversation on Crisis Communications in Dallas, TX.  Dallas is home […]

Last week I attended and spoke at PR & MKTG Camp East in NYC.  I participated as one of the session panelists on Establishing Business Impact Metrics and Analytics. This afternoon session sparked a lot of conversation about social media monitoring applications and approaches,  but I wonder if through all the talking, was anyone really […]