Sep 17, 2015
When Doodles Mean Business for Your Brand
- Posted in Content Marketing
- Tagged in Marketing Strategy , Visual Storytelling
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Did you know you can bring the power of visual communication to the masses with a simple doodle? Learn how to embrace doodles and incorporate them in your work life, even if you don’t consider yourself an artist.
- Posted in Content Marketing , Tracking & Measurement
- Tagged in Measurement , Social Media , content marketing , pinterest
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Pinterest offers a unique opportunity for B2B content marketers to engage with new audiences. Discover how a mix of quality content and promotion within the platform will make this a profitable addition to your multichannel campaigns.
- Posted in Content Marketing
- Tagged in Social Media , content marketing , pinterest
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B2B brands have historically been slow to embrace social media. Even as they have begun exploring LinkedIn, Twitter and Facebook, most have yet to establish a Pinterest presence. Here’s why you must include it in your content strategy.
- Posted in Content Marketing , Press Release Quick Tips
- Tagged in design , Visual Storytelling
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Regardless of whether you’re targeting Baby Boomers, Gen X, Millennials or all of the above with your content, including visuals will send a message: that your brand is a credible source of information.
- Posted in Content Marketing , Public Relations , Press Release Quick Tips
- Tagged in PR strategy , Visual Storytelling
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It’s easy for a brand’s marketing to fall prey to the content fatigue audiences are suffering from. Learn how to map out a strategy that combines quality information, distinctive graphics and smart promotion to overcome the overload.
Jul 24, 2015
Using Analogies in Your Content Marketing is Like…
- Posted in Content Marketing , Press Release Quick Tips
- Tagged in Writing Tips
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Stuck on a particular piece of content? Using analogies in your writing can be an easy fix. Here are the top reasons marketers should consider including analogies in their content creation mix.
- Posted in Content Marketing
- Tagged in Marketing Strategy , content distribution , content food for thought , Influencer Marketing
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The art of sharing your content is similar to cooking a great meal. While there are many ways to accomplish the task, some ingredients are more vital than others to guarantee tasty results.
Jun 04, 2015
77 Types of Content to Feed Your Audience
- Posted in Content Marketing , Public Relations
- Tagged in multimedia , content marketing , content food for thought , Visual Storytelling
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Today’s audiences are hungry for content, but individuals are following their own customized path of consumption. By offering a diverse menu of content types, you will be better positioned to feed your audience’s wide-ranging appetites.
- Posted in Content Marketing , Public Relations
- Tagged in graphics , design
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Effective multimedia doesn’t have to be difficult to produce. Here are 7 graphic styles that won’t strain your budget, time or resources — even if you aren’t a designer. The next time you need a visual on the fly, try one of them out.
- Posted in Content Marketing , Public Relations
- Tagged in presentation , Slideshare , design , PPT
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Although SlideShare has been around for nearly ten years, marketers are only beginning to tap the true potential of this powerful lead gen tool. Similar to YouTube, the platform’s native audience is the tip of the iceberg in terms of potential views. Once uploaded, you can also easily embed your presentations into your website, blog […]
- Posted in Public Relations
- Tagged in PowerPoint , presentation , graphics , design , PPT
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Presentations are part of the job for most communications professionals and PowerPoint is the common tool of choice. Generally, the slide show presentation program makes it pretty easy for you to incorporate and modify images, photos, graphs and video; however, there are some tricks to the trade for making your multimedia look even more amazing. Please […]
- Posted in Content Marketing , Public Relations
- Tagged in Marketing Strategy , content marketing , Visual Storytelling
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Let’s begin with a little mental field trip. In the mid-2000’s, MySpace and Facebook were battling it out for social media dominance. On the front lines of MySpace, users had the creative freedom to customize virtually every aspect of their pages – backgrounds, colors, fonts, etc. – which resulted in both glorious personal expression … […]
- Posted in Content Marketing , Public Relations
- Tagged in Marketing Strategy , content marketing , Visual Storytelling
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There is no more universal love/hate relationship in business than our unending use of PowerPoint. When well crafted, a slide deck can help speakers tell a story that inspires their audience. However, the all-too-common response to yet another PowerPoint presentation is a sea of dull-eyed stares. You’re not alone in looking for the love. As the […]
Feb 11, 2015
How to Effectively Communicate with Designers
Conversations between communicators and designers can be a bit frustrating. You either don’t have a clear idea of what you want the visual to look like. Or, maybe you know exactly what you want, but are having trouble getting that result. Let’s break down a couple of typical conversations that happen during the design process, […]
Dec 17, 2014
Twitter Analytics: This Time, It’s Personal
Did you know Twitter rolled out a free analytics dashboard to all of its users in late August? Have you considered how it can help drive your business? The Twitter analytics dashboard offers a high-level view of your impact on the Twittersphere, as well as reach and engagement data for each individual tweet. It also […]
Visual storytelling was a hot topic at this year’s PRSA International Conference, with a multitude of sessions revolving around the subject. While there were a lot of great examples shown, many stats shared and more than a few tips for creating visual content, the most beneficial piece of advice for PR professionals was to think […]
Aug 06, 2014
10 Tips for Creating Wildly Successful Infographics
- Posted in Content Marketing , Press Release Quick Tips
- Tagged in Visual Storytelling
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Infographics are playing a larger role in visual storytelling efforts. When they are thoughtfully designed, they provide attention-grabbing visuals that also help the reader better comprehend and remember the message. This added value to the reader often encourages further engagement and sharing. Based on my experience creating infographics that are used in PR Newswire’s press […]