HBX Migration Customers

A migration program is available for all HBX customers—providing a package of complimentary migration services and technology tailored to the specific needs and requirements of each customer. Omniture has formed an HBX Migration Consulting Services team staffed with experts who have thousands of hours of experience migrating HBX customers to SiteCatalyst. For more information, contact your account or services manager.

Hear from Former HBX Customers Now Benefitting From Omniture

	"Understanding who our consumers are, what they need, and what drives their news and information consumption as they interact with our Web site has always been a top priority. With Omniture, our whole team—editorial staff, sales, business development and marketing—has easy access and immediate insight into consumer behavior on our site, allowing us to increase the effectiveness of our products as well as anticipate the kinds of offerings and content our customers are looking for.” —Sr. Manager, Customer Behavior and Analysis
	“As a company going through significant growth, we require a Web analytics solution that is flexible enough to scale with our organization as we continue to evolve. When we decided to switch to Omniture, they ensured the migration from HBX was a smooth process—allowing us to focus on our constantly growing business instead of spending time working through implementation headaches.” —Director, Strategic Analysis
	“CANOE operates all the online portals of Quebecor Media, a major Canadian media group. Because each Web site has its own specific market, product, and business objectives, it is critical for us to provide relevant content and services to help each segment of our visitor base have a positive online experience. Omniture provides us with the technological flexibility to measure and analyze visitor activity associated with each business type, providing us with the information we need to improve our online channels on a day-to-day basis.” —Vice President, Marketing
	"As a media portal, it is critical that we understand what content our customers prefer. Compared with what was available in HBX and other analytics tools, the data we are able to obtain from Omniture’s suite of solutions is more detailed. Transitioning to Omniture allowed us to develop our media sites and our video player in a way that provides more insight into customer intent than previously possible. We are now more confident in our analytics data and our editorial team is better able to program in response to customer preferences. This leads to increased interaction and increased revenue.” —Sr. Manager Business Intelligence
	"We sell $8 million of office products everyday through our Web site, Eway.com, making it by far the company’s largest sales channel. We recently transitioned from HBX to Omniture in order to take advantage of their suite of products that provide actionable analytics. The Omniture team has been a great partner in helping us identify how to best maximize the effectiveness of our online channel.” —Vice President, eCommerce
	“As a media company and participatory platform, our visitor experience has to be engaging, simple, and innovative. Omniture has been instrumental in ensuring informed, consistent optimization of both the Current.com site content and structure. Omniture is key in making all this happen, and, ultimately, meeting business goals.” —Director of Research and Analytics, Current TV
	"We operate within a highly competitive industry and our Web site is a major hub of our business—so it is critical to keep a constant pulse on how our online channel is performing. Since working with Omniture, we have been able to enhance our booking process, increase the effectiveness of our site navigation, and ensure our customers are finding the information they need to maximize their travel experience with Hawaiian Airlines.” —Internet Sales Manager
	“Much of our business is focused around two major occasions: Valentine’s Day and Mother’s Day. The ability to view and analyze site performance data in real time during these time periods is critical. We migrated to Omniture in order to ensure the high volume of information flowing through our site during those peak business periods is handled effectively and can be leveraged for driving effective online marketing initiatives. In addition, we now have robust tools which help us control the balancing act of driving maximum revenue while effectively managing our inventory.” —Director, Website Optimization
	“The content on our three different blogging services is read by millions of people every day and we want readers and bloggers alike to have an enjoyable social networking experience. By switching to Omniture, we are able to better understand our visitors’ online experience, allowing us to make continual improvements to our services and drive meaningful online environments for our audiences.” —Director, Business Operations, Six Apart