Omniture Web 2.0 Optimizations™

We have developed business optimizations for the Web 2.0 world that combine best practices and top-notch technology to optimize Web site components like blogs, rich media, social networking and other emerging technologies including iPhones and Blackberries.

We provide five business optimizations that will help you better understand your customers and increase the relevancy and effectiveness of your Web 2.0 marketing campaigns. They include:

Social Networking—allows you to correlate advertising, subscriptions, memberships and revenue with user-generated content—such as videos, reviews, rating and forums.

Download Social Networking Feature Spotlight

Blog Value—you will understand the value of blog contribution to business goals including revenue, orders and repeat frequency.

Download Blogs Feature Spotlight

Rich Internet Application (RIA)—helps you take the guesswork out of RIA management and provide a more accurate accounting of your ROI.

Download RIA Feature Spotlight

Dynamic Site Search—prioritizes your site search results based on business goals—popularity, conversion, profit, etc.

Download Dynamic Site Search Feature Spotlight

Visitor Interaction Profiling™—will help you enrich customer profiles to identify and analyze important customer segments—delivering more targeted messages, products and services.

Download VIP Feature Spotlight