New York, NY (July 20, 2004) RichFX, the leading provider of online merchandising solutions, announced today a strategic alliance with Omniture, the leading provider of the most mature and comprehensive technology for web analytics. This strategic alliance integrates RichFX’s Rich Catalog™ with Omniture’s web analytics to provide RichFX clients with the industry's most comprehensive analytics and reporting system and makes it significantly easier for these retailers to make strategic decisions that drive maximum ROI.
The two companies have developed a seamless analytics experience, based on Omniture’s award-winning SiteCatalyst™ web analytics tool, for RichFX’s Rich Catalog clients to measure the shopping behavior of customers within the online catalog. These metrics, such as traffic, user segmentation and e-commerce conversion, build a solid information base that not only help gauge the effectiveness of the online catalog but also optimize websites and can influence the layout and pagination of print catalogs. This data provides insight to enhance product visibility, buying process, and usability.
“We are very excited about our partnership with Omniture, because it helps us further increase the value we provide to all our Rich Catalog customers,” said Christophe Cremault, vice president of marketing for RichFX. “Today, over 160 leading organizations use RichFX to bring their print online. They trust the best, so when it came to metrics for Rich Catalog, only the most robust solution, delivered by a best-in-class web analytics provider was the proper match. This is why we partnered with Omniture. With new SiteCatalyst metrics data—with functionality exclusive to Rich Catalog—our customers gain unprecedented insight into their shoppers’ behavior when they use Rich Catalog.”
Omniture’s SiteCatalyst™, the industry’s most mature remotely-hosted web analytics solution, captures, collects, and organizes real-time information about web site visitors that enables managers and executives throughout an organization to see, in real-time, all the factors that influence the success of their online businesses. Every Rich Catalog customer such as Sony, Aerosoles, Fortunoff, HP and Jos A. Bank, receives access to SiteCatalyst– at no additional cost. RichFX project managers are trained to use the SiteCatalyst solution and, using a secure log-on, view critical real-time metric updates through the solution’s user-friendly dashboard.
“Omniture has rapidly become the leader for serious retailing teams partly due to its ability to integrate with innovative partners like RichFX,” said John Mellor, vice president of marketing for Omniture. “Our alliance with RichFX speaks to both the flexibility of the SiteCatalyst solution—in meeting the online intelligence needs of a wide variety of web marketers and merchandisers—and our commitment to enhancing our strategic alliance program with value-add marketing solution providers. We’re excited by the opportunities this alliance affords serious online marketers.”
Combining the strength of Omniture’s SiteCatalyst and RichFX’s online merchandising solutions provides a powerful offering for the marketplace. Now, not only can retailers increase revenue and decrease distribution costs with Rich Catalog, but also they can learn more about their customers’ online behavior to make decisions that have a direct and measurable impact on the success of their online business.
For more information about Omniture and SiteCatalyst, please visit our website at www.omniture.com www.omniture.com.
About Omniture
Omniture, Inc., headquartered in Orem, Utah, is the pioneer of next-generation web analytics technology and is the most experienced provider of adaptable solutions to large, complex websites. Omniture develops and markets SiteCatalyst, which has been designed specifically for the needs of enterprise companies to monitor visitor and commerce activity, identify specific points of change, and drive business decisions that increase ROI. Omniture's unique commitment to responding to customer needs in developing advanced solutions and cutting-edge technology has resulted in the highest client retention in the industry and an impressive client list, which includes eBay, Wal-Mart, Time Warner, Gannett, Microsoft, Oracle, Intel, CBS Sportsline.com, Overstock.com, GM, Hewlett-Packard and VeriSign.
About RichFX
RichFX is the market leader in online visual merchandising solutions, enabling retailers to leverage existing visual assets and turn them into powerful and cost-effective marketing tools. Since 1997, RichFX has been combining its online merchandising expertise, patented technology and consumer research to offer solutions that enable online and multi-channel retailers to achieve measurable results. Repeated analyses have demonstrated that RichFX solutions increase conversion rates and total e-commerce sales by boosting comfort levels and buying confidence online.
RichFX. Bring it online.
To learn more about RichFX, visit www.richfx.com.www.richfx.com.
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