A problem was encountered with this page request. The appropriate team at Omniture has been notified.
A problem was encountered with this page request. The appropriate team at Omniture has been notified.
Success Stories | Online Business Optimization Platform by Omniture

Case Study Video

Success Stories

Featured

Sun Microsystems Doubles Conversion Rates from Video Content through Omniture GenesisDETAILS

Summary
Sun Microsystems utilizes rich media content as a major part of its online marketing and lead generation efforts and needed a way to accurately measure video’s impact on different audience segments and where it performed best across its sites. Sun selected Omniture SiteCatalyst to measure Web visitors’ activity, then integrated SiteCatalyst with Brightcove, a leading online video platform, through Omniture Genesis. The integration enabled seamless communication between Sun’s Brightcove video assets and SiteCatalyst online analytics to help Sun quickly identify the most profitable paths through its Web site.

Industry
Software, Hardware

Ariba Measures Social Media through Omniture APIsDETAILS

Summary
Social media is a growing part of an overall marketing strategy for Ariba. Ariba wanted to utilize Omniture SiteCatalyst to measure branded and non-branded mentions across multiple social media sites and view social media data alongside all other marketing data. Ariba integrated the Twitter API with SiteCatalyst through Omniture Genesis’ Data Insertion API. Using the Twitter and Omniture APIs, Ariba created reports for a set of branded and non-branded search terms on Twitter within SiteCatalyst, capturing the user name, the text of a tweet and the search term that led a visitor to view the tweet. Ariba also used the APIs to create filters for tweets that decreased static, providing a more accurate view of mentions.

Industry
High Tech

PopCap Games Scores SEM Lift with Omniture SearchCenterDETAILS

Summary
Leading multi-platform game maker PopCap Games knew search engine marketing was an essential part of the company’s marketing strategy but had limited success making their SEM program profitable using disparate search engine and Web analytics data.PopCap chose Omniture SearchCenter to divide its products into SEM campaigns and measure results against multiple Web site success events. PopCap engaged Omniture Consulting Services to implement a detailed campaign structure and complex bid management rules.

Industry
Media, Entertainment

PopCap Games Scores SEM Lift with Omniture SearchCenterDETAILS

Summary
Leading multi-platform game maker PopCap Games knew search engine marketing was an essential part of the company’s marketing strategy but had limited success making their SEM program profitable using disparate search engine and Web analytics data.PopCap chose Omniture SearchCenter to divide its products into SEM campaigns and measure results against multiple Web site success events. PopCap engaged Omniture Consulting Services to implement a detailed campaign structure and complex bid management rules.

Industry
Media, Entertainment

Highlights for Children Improves Relevance of Its Web Sites’ Content with Omniture SiteSearchDETAILS

Summary
Omniture SiteSearch helped Highlights improve the ease-of-use of its Web sites. Specifically, the company customized and fine-tuned site search results for increased relevance, depending on what a visitor was searching for, and in a way that eliminated irrelevant results as much as possible. “We know that if a visitor doesn’t find what they want quickly, they are likely to leave our site,” said Scott Treadwell, Vice President of E-Commerce Marketing, Highlights. “Omniture SiteSearch provides us with a more granular level of control over our search experience so we can easily guide visitors to the information they are seeking and ensure they do not leave dissatisfied.”

Industry
Retail, Media

Encyclopaedia Britannica Moves to the Head of the Class with Omniture Test&Target;DETAILS

Summary
Encyclopaedia Britannica's marketing team had historically been reliant on a testing consultant and its internal technology department to implement any A/B tests, which it was not able to execute quickly. Its in-house manual testing tool was time-intensive and cumbersome—and working with another testing partner resulted in long delays and loss of control. The company selected Omniture Test&Target; for multivariate testing and to optimize landing pages for referred traffic from several partner sites.

Industry
Retail, Media

National Geographic Boosts Site Visits, ROAS with OmnitureDETAILS

Summary
National Geographic had a difficult time quantifying the value of its Web site. The company also has a large paid search budget and needed insight into which initiatives were driving the highest return on ad spend. National Geographic used Omniture SearchCenter and Omniture SiteCatalyst to increase page views, site visits and return on ad spend.

Industry
Media

Wilton Optimizes Product Relevance with Omniture SiteSearchDETAILS

Summary
Wilton decided to completely redesign its Web site and replace its homegrown search function with a site search application, which could organize content and products and deliver the right information to visitors quicker. After evaluating a pool of vendors, Wilton selected Omniture SiteSearch because the application could categorize and handle Wilton’s content searches and product searches equally well.

Industry
Retail, Media

Library