Omniture Recognized by Baseline Magazine as No. 2 on Their 2006 List of 50 Fastest-Growing Software Companies

Posted Oct 06, 2006

OREM, Utah – October 6, 2006 – Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, has been recognized as No. 2 on Baseline magazine’s 2006 list of the 50 Fastest-Growing Software Companies. Companies appearing on the list represent those with the largest year-to-year revenue growth from 2004 to 2005. With revenue growth of over 108 percent, Omniture sits at the top of the list.

“Our historical revenue growth is a direct result of the opportunity to help companies understand and leverage the power of the Internet to drive real business value for their organizations,” said Josh James, CEO and co-founder of Omniture. “It is also very exciting that we had the fastest growth based on organic revenue because it says a lot about the market demand for our core products.”

According to the magazine’s selection criteria, Baseline compiled a list of more than 300 publicly held software companies from multiple sources. To identify the top 50, the companies were then ranked based on year-to-year revenue growth from 2004 to 2005. Additionally, Companies had to have generated more than $10 million in revenue from 2004-2005.

To view a complete list of the 50 Fastest-Growing Software Companies for 2006, visit the Baseline Web site: http://www.baselinemag.com

About Omniture
Omniture, Inc., is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers on-demand, enables customers to capture, store and analyze information generated by their Web sites and other sources and gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training provided through Omniture University™. Omniture’s customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, General Motors and Hewlett-Packard. www.omniture.com.

Note on Forward-Looking Statements
Management believes that certain statements in this release may constitute “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including, but not limited to, the risks described in Omniture's quarterly report on Form 10-Q for the period ended June 30, 2006 and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.


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