轉換︰提升關聯性，增加提升度

The marketing costs required to attract new customers and retain existing ones get more expensive every day. So, how are you going to hit your online goals this year? How can you build a sustainable advantage over your competition and an engaging relationship with your visitors and consumers?

答案︰提供更多關聯性；相關的內容、相關的選擇－為訪客提供更多的全面相關體驗。

您僅可透過主動參與網站上的測試及行為目標定位來提供關聯性。透過測試與目標定位，您可找出如何向不同族群和個人訪客傳送更具活力的具體線上體驗。