Los expertos están de acuerdo
"As the number of broadband users grow and digital content distribution takes hold, tracking users' behavior on a Web site will be critical for tracking site performance and customizing content, marketing, and services. More than canned reports, use of these tools will become a core competency for any media company, driving marketing and product development. Third-party solutions, such as Omniture (used by The New York Times), are among the leaders in this space."
Analyst: Brian Haven
Publication:: Broadband Creates A Content Business Model
Date: February 2006
"More than any other vendor in the market, Omniture understands that what makes or breaks Web analytics within large enterprises are the human issues of usability, training and consulting."
Analyst: Forrester Research
Publication:: The Forrester Wave: Web Analytics Q1 2006 (View Complete Report)
Date: January 2006
"Omniture just keeps tearing up the Web analytics market."
Analyst: Nate L. Root
Publication:: The Forrester Wave: Web Analytics Q1 2006; 'Omniture SiteCatalyst Soars in the Web Analytics Market'
Date: January 2006
"Omniture has certainly made the Web analytics market interesting. Growing at more than 100% per year for the past three years, the vendor shot to the top of the rankings on the combined strengths of a solid product, good customer service, and excellent sales and marketing execution."
Analyst: Nate L. Root
Publication:: The Forrester Wave: Web Analytics Q1 2006; 'Omniture SiteCatalyst Soars in the Web Analytics Market'
Date: January 2006
"Omniture's roster of sites includes some the largest Web properties around, including AOL, eBay, Hewlett-Packard, and Wal-Mart. These firms are attracted to Omniture's all-around balanced product capabilities, coupled with its rich Omniture University training program and large professional services and account management organization."
Analyst: Nate L. Root
Publication:: The Forrester Wave: Web Analytics Q1 2006; 'Omniture SiteCatalyst Soars in the Web Analytics Market'
Date: January 2006
"With tools like clickstream analytics from vendors like Omniture, marketers can begin to understand where to introduce emotive data collection."
Analyst: Fiona McDonnell
Publication:: Identifying The Emotive Consumer
Date: March 2005
"Marketers should act quickly to make sure that good site-side analytics are in place to measure ROI of both paid and organic search. The analytics should go beyond calculating ROI, and should also identify characteristics of attractive buyers. Without this information, marketers will be at a significant disadvantage when they try to buy paid search profitability against better-data-armed competitors. Leading analytics providers like Omniture have already been busily integrating search analysis tools into their core offerings."
Analyst: Charlene Li
Publication:: MSN adCenter Points To The Future Of Search Ads
Date: March 2005
"Web analytics vendors like Omniture now provide detailed reporting on target customers' progress through scenarios. Macromedia applied this technique to study attrition rates during two types of scenarios: conversion to sales and conversion to downloads. Evaluations revealed that almost half of the site's content received little or no usage, insight that led them to cut unused pages and focus their energies on improving more popular assets. Macromedia's approach delivered impressive business results. After the relaunch, the site's conversion rate jumped 297%. The number of searches decreased by 29%, and the units sold per visit increased 67%"
Analyst: John Dalton
Publication:: Case study of Macromedia's use of SiteCatalyst
Date: March 2004
"Web analytics are an integral part of online marketing. Web analytics tools from vendors like Omniture . . . have evolved well beyond anonymous site traffic monitoring. These hosted services sport persistent visitor profiles that feed targeted marketing campaigns--putting Web analytics at the heart of direct marketing operations."
Analyst: Bob Chatham
Publication:: Web Analytics Users: How To Avoid Spam's Splatter
Date: December 2003
"eBay used Omniture's SiteCatalyst to track user paths and found that a large marketing graphic on the home page only had a 1% click-through rate. Because the home page design was otherwise stable, eBay could track the effect of replacing the marketing graphic with direct links to products. The result: Customers got to items faster, and bids increased by 50,000 per day."
Analyst: Randy Souza
Publication:: When Can Web Analytics Drive Design?
Date: June 2002
"Omniture's customers always mention ease of use as a SiteCatalyst strength, in addition to the quality of Omniture's global support and Best Practices Group."
Analyst: Bill Gassman
Publication:: MarketScope for Web Analytics, 2Q06
Date: March 2006
"Omniture, founded in 1996, has a SaaS Web analytics offering and is rated a strong positive."
Analyst: Bill Gassman
Publication:: MarketScope for Web Analytics, 2Q06
Date: March 2006
"The company has an aggressive sales plan as well as a powerful but easy-to-use/understand interface. The Omniture SiteCatalyst platform is designed to integrate Web analytics tasks with digital marketing functions, such as search and e-mail campaign management. It has a competitive set of features, such as segmentation, ad hoc analysis and funnel reports, which are easily operated by marketing users."
Analyst: Bill Gassman
Publication:: MarketScope for Web Analytics 2Q06
Date: March 2006
"Omniture, a privately held software-as-a-service company, has reported very strong growth, winning highly visible contracts such as the August 2004 win with AOL and the December decision by DoubleClick to use Omniture's solution in place of its own Site Advance product. Most recently, in January 2005, the company introduced Omniture Search Engine Manager as a bid management and optimization tool, expanding its offerings horizontally."
Analyst: Robert Blumstein
Publication:: Worldwide Web Analytics Software Applications 2005-2008 Forecast and Analysis: 2004 Shares and Current Outlook
Date: March 2005
"Momentum is clearly on Omniture's side in 2004, having won both CMP Media and AOL's worldwide business in very competitive situations and being named to the Deloitte's Technology Fast 500 list. Omniture's biggest advantage is SiteCatalyst's ability to drill deeply into data using an intuitive and industry-leading interface."
Analyst: JupiterResearch
Publication:: Web Analytics Vendors - Constellation Report
Date: October 2004
"Wine.com describes Omniture’s customer support staff as “world class” and said Omniture’s dedication and insight were critical to achieving value from its analytics investment."
Analyst: Zori Bayriamova
Publication:: Wine.com Leverages Omniture to Justify Business Expansion and Successfully Evolve Checkout Process with Only Minutes to Spare
Date: October 2004
"According to senior analytics team members at Macromedia, the definition and adoption of KPIs to keep senior executives informed of the success of the all-Flash store saved more than 9,000 person-hours in report generation costs"
Analyst: Eric Peterson
Publication:: Case study of Macromedia's use of SiteCatalyst
Date: July 2004
"eBags has benefited from using a cross-functional team to regularly evaluate Web site metrics. The retailer has been able to ease the process of prioritizing Web site initiatives and gaining buy-in on these initiatives from all areas of the company. The cross-functional team drives collaborative decisions supported by metrics that have the highest impact and lowest level of effort, making them the most cost-effective choices. Furthermore, using SiteCatalyst's split-run testing feature, eBags can do test/control comparisons in one place making analysis faster and easier."
Analyst: Patti Freeman-Evans
Publication:: Case study of eBag's use of SiteCatalyst by
Date: April 2004
"eBags, an online-only retailer of luggage and handbags, has been through a number of in-house and third-party products over the last few years and each time found the tool to be cumbersome in terms of report usability, complex in terms of integration with existing systems, or simply not flexible enough to meet their needs. Ultimately, the retailer chose Omniture's tool because it felt the tool met those challenges and had an edge over other products in terms of user interface."
Analyst: Patti Freeman Evans
Publication:: eBags's Cross-Functional Conversion Team Creates Effective Initiative
Date: April 2004
"Omniture has evolved from barely a blip on the analytics radar a year ago to one of the strongest and fastest-moving companies in the field. The SiteCatalyst interface sets the standard for usability, and is the very definition of a toolset built for discovery, rather than just reporting. Of all measurement packages, SiteCatalyst provides the greatest flexibility when it comes to defining and correlating traffic with unique business metrics (e.g., look-to-book ratios, time spent gaming) for non-retail transactional environments."
Analyst: Matthew Berk
Date: May 2003
"Today, only 17 percent of sites have at least one full-time employee dedicated to leveraging site analytics data. Despite continued market fragmentation, the field of key vendors has narrowed to five players, led by Omniture."
Analyst: Matthew Berk
Publication:: Web Site Analytics
Date: May 2003
"The promise of site analytics does not end with better reporting; rather, it is to provide actionable intelligence to help site operators optimize what they manage. Today, only 17 percent of sites have at least one full-time employee dedicated to leveraging site analytics data. Despite continued market fragmentation, the field of key vendors has narrowed to five players, led by Omniture."
Analyst: Matthew Berk
Publication:: Web Site Analytics
Date: May 2003
"The recent acquisitions of Insight First, Keylime Software, and Enviz make it clear that not all Web analytics companies can make a go of it. Omniture's story is quite different, and the company deserves kudos for growing and making money in today's difficult economic climate."
Analyst: Guy Creese
Date: March 2003
"Beyond the core group of standard Web analytics metrics - stats such as daily traffic and revenue per visitor - enterprises typically have a set of key metrics that are unique to them. The three-way combination of a company's business strategy, the products or content it offers, and the specific makeup of its customer base has the effect of making each company want to track different items and processes on its Web site. By enabling such tracking, Omniture helps diverse enterprises better design their sites to maximize ROI"
Analyst: Guy Creese
Date: September 2002