Feb 23, 2016

Metrics That Inform vs. Metrics That Prove: A Guide for Content Marketers

Victoria Harres

When it comes to content marketing, there are metrics that prove your current content’s value and metrics that inform your future content’s strategy. This reference guide outlines the numbers marketers should be watching and reporting.

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Feb 09, 2016

PR’s Changing Benchmarks: 10 Questions to Make the Most of Measurement

Rachael Dolan

When measuring the fruits of your earned media efforts, are you tracking what you should? It’s not always about volume. It’s about impact. Here are 10 questions you should ask to ensure you’re focused on the right PR benchmarks.

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Dec 10, 2015

3 PR Agency Practices for Delivering First-Rate Service to Every Client

Lucie Curtis

If your PR agency doesn’t have the proper processes in place, it can be time-consuming to thoroughly research media, tailor pitches and provide other vital services to every client. Follow these 3 tips to delight clients efficiently.

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Dec 08, 2015

The Best Monitoring and Measurement Tips of 2015

Amanda Hicken

PR and marketing professionals are increasingly tasked with doing more with less. Discover how analytics can help you develop a smarter 2016 communications strategy with this round-up of our best monitoring and measurement practices.

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Nov 17, 2015

Why Metrics Are Key to PR’s Seat at the Revenue Table

Danielle Ferris

Numbers speak louder than words, a fact that’s changed the way public relations practitioners focus their objectives and strategy. Learn more during our webinar Why Metrics Are the Key to Getting a Seat at the Revenue Table.

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Oct 07, 2015

Attribution Modeling’s Pivotal Role in Your Marketing Mix

Asmita Singh

In a multi-touchpoint world, what’s the most efficient way to credit customer conversions to marketing channels so that brands know how to allocate budget and maximize long-term profitability? That’s where Attribution Modeling comes in.

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Sep 29, 2015

How to Power Your PR by Measuring the Right Content Metrics

Danielle Ferris

In today’s data-driven world, it can be difficult to determine which content metrics will help demonstrate bottom-line impact and give insight into future efforts. Here are three types of metrics that will help power PR and marketing.

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Aug 25, 2015

How to Use and Measure Pinterest in Your B2B Content Marketing

Jamie Heckler

Pinterest offers a unique opportunity for B2B content marketers to engage with new audiences. Discover how a mix of quality content and promotion within the platform will make this a profitable addition to your multichannel campaigns.

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Aug 05, 2015

Place Analytics at the Heart of Your Content Marketing Strategy

Chelsea Kiko

To create content that your audience wants to engage with, you need to know what will engage them. PR Newswire’s SVP of Marketing Ken Wincko and Content Marketing Institute Founder Joe Pulizzi discuss why buyer insight is essential.

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Jul 28, 2015

Blogging Metrics to Help You Validate and Improve Your Content Marketing

Amanda Hicken

When you’re blogging day in and day out, it’s easy to lose focus. You may wake up one day to realize your content marketing’s failed to connect with your audience. Here’s how to take stock and identify opportunities for growth.

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Jun 10, 2015

How to Use Reporting to Drive Your International PR Strategy

Alison Candelaria

When telling your brand’s story across different geographies and languages, it can be a challenge to gauge the success of your message. Learn how to use press release analytics to pin down your international communications strategy.

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Mar 03, 2015

Managing PR Priorities Requires an Agile Solution

PR Newswire

Communicators are busy people and their responsibilities require not only creative writing skills but technical savvy as well. Responsibilities include writing and distribution of press releases, engaging and pitching media, preparing media clipping reports, and the list goes on. The key to successful PR comes down to prioritizing and having the right tools. Agility is PR […]

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Mar 03, 2015

How to Keep Calm and Prepare for a Crisis

Chelsea Kiko

An organization’s greatest asset is their reputation. It greatly influences consumer purchase decisions and what brands they will devote their loyalty to. Should a brand fail to carefully prepare for a crisis, it can take months or even years to bounce back and regain that trust. Access to instant news via social media and mobile […]

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Dec 17, 2014

Twitter Analytics: This Time, It’s Personal

Jamie Heckler

Did you know Twitter rolled out a free analytics dashboard to all of its users in late August? Have you considered how it can help drive your business? The Twitter analytics dashboard offers a high-level view of your impact on the Twittersphere, as well as reach and engagement data for each individual tweet. It also […]

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Dec 02, 2014

In Conversation with Robert Rose, Part 2: Content Marketing that Drives Results—and Investment

Caitlin Carragee

PR Newswire and the Content Marketing Institute (CMI) recently conducted a survey of marketing professionals to gain insight into content promotion tactics and strategies. The results will be discussed in a webinar on December 3, 2014. I caught up with CMI’s Chief Strategy Officer Robert Rose, to discuss some of the trends from the survey […]

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Nov 20, 2014

Fight for Your Right: Priorities for Modern Marketing and Communications Professionals

Caitlin Carragee

We’ve focused previous posts on some emerging—and to some, surprising—themes in the PR world: – Data is good. – PR professionals, contrary to popular opinion, like AND use data on a regular basis to both inform and evaluate their efforts. Now we come to: data is challenging. The good news? You don’t have to go […]

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Nov 12, 2014

2014 PR News and PR Newswire Survey: PR and Marketing Are Aligning, Now What?

Caitlin Carragee

PR News recently released the findings of a survey conducted with PR Newswire into the alignment of PR, marketing and advertising. At the highest level, our joint survey revealed a true movement toward alignment across the three disciplines—but it is important that we take a deeper look at the results and not “call it a […]

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Oct 22, 2014

Revenge of the Data Nerds: PR Measurement Lessons from PRSA 2014

Caitlin Carragee

  Mike Buckley, vice president of global business communications, Facebook, was the closing keynote at PRSA’s 2014 International Conference. With nary a hoodie or Adidas slide sandal in sight (I’m looking at you, Mark Zuckerberg), Big Data and Analytics for Communications Pros: Why the Math Matters pulled no punches. While you might assume right off […]

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Oct 16, 2014

It’s Time to Up the Ante: Highlights from PRSA 2014

Caitlin Carragee

The closing remark of Fred Cooke, CEO of Golin, upon accepting the 2014 PRSA Gold Anvil Award truly summed up the challenge for the industry today: “I think that the PR industry needs more balls.” For a long time there’s been the perception that PR doesn’t believe in data, PR doesn’t have accurate reporting—and in […]

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Oct 08, 2014

3 Ways to Use Data to Improve Future Campaign Results

Sarah Skerik

When measuring campaign results, the most important metric is ultimately the business outcome.  However, assessing program analytics measuring the relative success of campaign elements can reveal important details about performance.  Additionally, savvy communicators can use conclusions from these analyses to improve the results of future campaigns. Individual message performance, whether we’re talking about press releases, […]

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