Apr 21, 2015
Six Keys to Effective Social Media Monitoring
- Posted in Content Marketing , Public Relations , Tracking & Measurement
- Tagged in monitoring , PR , influencers , press release
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Social media has the amazing ability to connect us with people and conversations we might otherwise have never known existed. It’s pretty incredible what we can learn from social media. But with all the content out there—an absolute deluge of thoughts and ideas—how do we find what is most relevant to us? Continuous social media monitoring […]
- Posted in Demand Generation , Tracking & Measurement
- Tagged in demand generation , marketing , demand gen , marketing automation
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Innovations in marketing will be discussed at length this week at The Marketo Marketing Nation Summit in San Francisco. “In today’s digital age, the buyer is in control,” says Ken Wincko, Senior Vice President of Marketing at PR Newswire. His session, “Revving the Revenue Engine: PR Newswire’s Secret to Demand Generation Success,” on Wednesday will discuss just […]
- Posted in Content Marketing , Demand Generation , Tracking & Measurement
- Tagged in #SMMW15 , social media , Social Media Examiner
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The buzz at Social Media Marketing World 2015 was not focused on new social platforms. Instead, the talk was about how to maximize efforts on the big seven. Facebook was particularly prominent in the conversation, followed by LinkedIn, Twitter, Pinterest, YouTube, Instagram and SlideShare.
Mar 05, 2015
How Brand Monitoring Informs the C-Suite
Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.
- Posted in Public Relations , Demand Generation , Tracking & Measurement
- Tagged in PR measurement , media monitoring , media relations
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The growth of online and offline communication channels has placed companies under a public microscope, and as a result consumers are more fickle about the brands they choose to support. Media fragmentation and information overload has made it much more difficult for communicators to single-handedly keep track of all the information that is publicly available […]
Mar 03, 2015
Managing PR Priorities Requires an Agile Solution
- Posted in Public Relations , Tracking & Measurement
- Tagged in PR measurement , media monitoring , media relations
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Communicators are busy people and their responsibilities require not only creative writing skills but technical savvy as well. Responsibilities include writing and distribution of press releases, engaging and pitching media, preparing media clipping reports, and the list goes on. The key to successful PR comes down to prioritizing and having the right tools. Agility is PR […]
Mar 03, 2015
How to Keep Calm and Prepare for a Crisis
- Posted in Public Relations , Tracking & Measurement
- Tagged in PR measurement , crisis communications
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An organization’s greatest asset is their reputation. It greatly influences consumer purchase decisions and what brands they will devote their loyalty to. Should a brand fail to carefully prepare for a crisis, it can take months or even years to bounce back and regain that trust. Access to instant news via social media and mobile […]
Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.
- Posted in Public Relations , Tracking & Measurement
- Tagged in PR strategy
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A new survey conducted by PR Newswire and Content Marketing Institute (CMI) reveals some clear areas of distinction between effective and less effective content marketers. According to Robert Rose, chief content strategist for CMI, although the results show that even those on the lower end of the effectiveness spectrum are promoting a variety of content […]
Dec 02, 2014
In Conversation with Robert Rose, Part 2: Content Marketing that Drives Results—and Investment
- Posted in Content Marketing , Public Relations , Tracking & Measurement
- Tagged in PR measurement
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PR Newswire and the Content Marketing Institute (CMI) recently conducted a survey of marketing professionals to gain insight into content promotion tactics and strategies. The results will be discussed in a webinar on December 3, 2014. I caught up with CMI’s Chief Strategy Officer Robert Rose, to discuss some of the trends from the survey […]
We’ve focused previous posts on some emerging—and to some, surprising—themes in the PR world: – Data is good. – PR professionals, contrary to popular opinion, like AND use data on a regular basis to both inform and evaluate their efforts. Now we come to: data is challenging. The good news? You don’t have to go […]
- Posted in Content Marketing , Tracking & Measurement
- Tagged in PR measurement
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PR News recently released the findings of a survey conducted with PR Newswire into the alignment of PR, marketing and advertising. At the highest level, our joint survey revealed a true movement toward alignment across the three disciplines—but it is important that we take a deeper look at the results and not “call it a […]
Mike Buckley, vice president of global business communications, Facebook, was the closing keynote at PRSA’s 2014 International Conference. With nary a hoodie or Adidas slide sandal in sight (I’m looking at you, Mark Zuckerberg), Big Data and Analytics for Communications Pros: Why the Math Matters pulled no punches. While you might assume right off […]
Oct 16, 2014
It’s Time to Up the Ante: Highlights from PRSA 2014
- Posted in Public Relations , Tracking & Measurement
- Tagged in PR measurement
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The closing remark of Fred Cooke, CEO of Golin, upon accepting the 2014 PRSA Gold Anvil Award truly summed up the challenge for the industry today: “I think that the PR industry needs more balls.” For a long time there’s been the perception that PR doesn’t believe in data, PR doesn’t have accurate reporting—and in […]
- Posted in Content Marketing , Public Relations , Demand Generation , Tracking & Measurement
- Tagged in PR measurement
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When measuring campaign results, the most important metric is ultimately the business outcome. However, assessing program analytics measuring the relative success of campaign elements can reveal important details about performance. Additionally, savvy communicators can use conclusions from these analyses to improve the results of future campaigns. Individual message performance, whether we’re talking about press releases, […]
We’ve been talking about PR measurement a lot lately, and we’re not alone – corralling and quantifying PR results is an ongoing challenge for anyone in the business. However, we’ve also noted (quite often, in fact) that today’s digital environment makes it possible to communicate directly with audiences, understand how a message resonated with them, […]
- Posted in Public Relations , Demand Generation , Tracking & Measurement
- Tagged in PR measurement
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When assessing the ROI of a publicity campaign, it’s standard practice to assess high-level results, such as the number of reads a message has received and the number of times a message was shared on social networks: these metrics are good measures of how well a message resonated with the audience. But PR measurement shouldn’t […]
May 23, 2013
The Costs of In-House Media Monitoring
Have you ever stopped to think about how much media monitoring costs your company? Your PR department has been collecting clips for your company for a while and you’ve even managed to come up with some metrics to trend for tone. But how do you know you’re capturing all the coverage that’s meaningful to your […]
- Posted in Tracking & Measurement
- Tagged in press release tips , PR measurement
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A few weeks ago, we added the Instant Access button to our popular ReleaseWatch reports, providing immediate access to the comprehensive Visibility Reports press release measurement reports PR Newswire provides with each message we distribute. At the same time, we also started sending a “Five Day Reporting Snapshot” via email, to make it easier for […]
Oct 26, 2012
New Press Release Measurement Reporting Features!
We all know that measuring the impact and outcomes of a PR campaign is tough, and here at PR Newswire, we’re doing all we can to help customers understand and quantify the results their press releases generate. Today we’re rolling out some important changes for US customers to our Visibility Reports and ReleaseWatch press release […]
Yesterday was a sad one for me. A long-time cycling fan, and in particular, a fan of Lance Armstrong, the damning report issued yesterday by the USADA was a little heartbreaking. Specifically, the testimony from eleven other cyclists has pretty much sealed it for me. He doped, and worse, according to the report, he was […]
Anyone who has implemented a plan for monitoring online conversations and social media mentions knows how tough tracking all these discussions can be fore even the most ambitious and well-intentioned communicator. That’s why findings from a survey conducted by PR Newswire and PR News aren’t terribly surprising. Fewer than 40% of small business communicators monitor […]
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