Dec 24, 2014
You’re Cordially Invited to the Wedding of the Season: Your Tactics and Results are Getting Hitched!
- Posted in Content Marketing , Public Relations , Demand Generation
- Tagged in demand generation , PR strategy
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Imagine you just met someone, and on the first date they propose. It’s a frightening idea, and in most cases you would never say yes. The relationship has not been put to the test, how will you know if this will work? Most people want to make sure their life goals align to those of […]
Shannon Ramlochan is a Content Marketing Coordinator at PR Newswire.
- Posted in Public Relations , Tracking & Measurement
- Tagged in PR strategy
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A new survey conducted by PR Newswire and Content Marketing Institute (CMI) reveals some clear areas of distinction between effective and less effective content marketers. According to Robert Rose, chief content strategist for CMI, although the results show that even those on the lower end of the effectiveness spectrum are promoting a variety of content […]
Buyers – businesses, consumers and governments — are changing their behaviors, driven by changes in the communications channels and technologies they use to research purchases and share information with peers, bringing new opportunities and challenges for public relations to the fore. Earned media mentions hold particular sway with potential buyers, which means PR can deliver […]
We’ve talked a lot about the evolution of the media marketplace and PR tactics, as well as impact content marketing, search and social media have on the daily practice of public relations. We’re taking this study a step further in the new white paper, “New PR Agency Benchmarks,” putting the changing role of the agency […]