Los expertos están de acuerdo
"As the number of broadband users grow and digital content distribution takes hold, tracking users' behavior on a Web site will be critical for tracking site performance and customizing content, marketing, and services. More than canned reports, use of these tools will become a core competency for any media company, driving marketing and product development. Third-party solutions, such as Omniture (used by The New York Times), are among the leaders in this space."
Analyst: Brian Haven
Publication:: Broadband Creates A Content Business Model
Date: February 2006
"More than any other vendor in the market, Omniture understands that what makes or breaks Web analytics within large enterprises are the human issues of usability, training and consulting."
Analyst: Forrester Research
Publication:: The Forrester Wave: Web Analytics Q1 2006 (View Complete Report)
Date: January 2006
"Omniture just keeps tearing up the Web analytics market."
Analyst: Nate L. Root
Publication:: The Forrester Wave: Web Analytics Q1 2006; 'Omniture SiteCatalyst Soars in the Web Analytics Market'
Date: January 2006
"Omniture has certainly made the Web analytics market interesting. Growing at more than 100% per year for the past three years, the vendor shot to the top of the rankings on the combined strengths of a solid product, good customer service, and excellent sales and marketing execution."
Analyst: Nate L. Root
Publication:: The Forrester Wave: Web Analytics Q1 2006; 'Omniture SiteCatalyst Soars in the Web Analytics Market'
Date: January 2006
"Omniture's roster of sites includes some the largest Web properties around, including AOL, eBay, Hewlett-Packard, and Wal-Mart. These firms are attracted to Omniture's all-around balanced product capabilities, coupled with its rich Omniture University training program and large professional services and account management organization."
Analyst: Nate L. Root
Publication:: The Forrester Wave: Web Analytics Q1 2006; 'Omniture SiteCatalyst Soars in the Web Analytics Market'
Date: January 2006
"With tools like clickstream analytics from vendors like Omniture, marketers can begin to understand where to introduce emotive data collection."
Analyst: Fiona McDonnell
Publication:: Identifying The Emotive Consumer
Date: March 2005
"Marketers should act quickly to make sure that good site-side analytics are in place to measure ROI of both paid and organic search. The analytics should go beyond calculating ROI, and should also identify characteristics of attractive buyers. Without this information, marketers will be at a significant disadvantage when they try to buy paid search profitability against better-data-armed competitors. Leading analytics providers like Omniture have already been busily integrating search analysis tools into their core offerings."
Analyst: Charlene Li
Publication:: MSN adCenter Points To The Future Of Search Ads
Date: March 2005
"Web analytics vendors like Omniture now provide detailed reporting on target customers' progress through scenarios. Macromedia applied this technique to study attrition rates during two types of scenarios: conversion to sales and conversion to downloads. Evaluations revealed that almost half of the site's content received little or no usage, insight that led them to cut unused pages and focus their energies on improving more popular assets. Macromedia's approach delivered impressive business results. After the relaunch, the site's conversion rate jumped 297%. The number of searches decreased by 29%, and the units sold per visit increased 67%"
Analyst: John Dalton
Publication:: Case study of Macromedia's use of SiteCatalyst
Date: March 2004
"Web analytics are an integral part of online marketing. Web analytics tools from vendors like Omniture . . . have evolved well beyond anonymous site traffic monitoring. These hosted services sport persistent visitor profiles that feed targeted marketing campaigns--putting Web analytics at the heart of direct marketing operations."
Analyst: Bob Chatham
Publication:: Web Analytics Users: How To Avoid Spam's Splatter
Date: December 2003
"eBay used Omniture's SiteCatalyst to track user paths and found that a large marketing graphic on the home page only had a 1% click-through rate. Because the home page design was otherwise stable, eBay could track the effect of replacing the marketing graphic with direct links to products. The result: Customers got to items faster, and bids increased by 50,000 per day."
Analyst: Randy Souza
Publication:: When Can Web Analytics Drive Design?
Date: June 2002
