OREM, Utah – December 13, 2005 -- Omniture, the largest and fastest-growing provider of on-demand Web analytics and online marketing services, congratulates customers chosen to appear on Internet Retailer magazine’s “Best of the Web Top 50 Retailing Sites.” Selected by consultants, analysts and the magazine’s Editorial Board of Advisers—consisting of expert and experienced online retailers—the Top 50 are chosen independent from any influence by advertisers or vendors.

Compared to other Web analytics providers, Omniture had the most customers appearing on this year’s Top 50 list. In addition, Omniture was the only Web analytics provider to have customers represented in each of the seven categories.  Among the recognized companies using Omniture’s solution include brand leaders such as American Greetings, eBay, HP Shopping, Sony and Timberland.

According to Internet Retailer, “What [the Top 50 companies] hold in common is an understanding of the crucial role of the Web in today’s retail environment and in their companies’ overall strategies for success.”

Omniture’s SiteCatalyst solution plays a large part in providing the crucial information companies need to better maximize their online revenue. Retailers using SiteCatalyst technology evaluate Web site activity to determine the best way to assist visitors through the shopping process, increasing the effectiveness of their Web strategies. Also based on SiteCatalyst data, companies can determine which elements are producing the desired traffic and site penetration, and adjust ads, banners, promotions, etc. accordingly. Internet Retailer further states, “The sites that stand at the top of the heap are those that know their customers and what they want and that make it easy for shoppers to find what they’re looking for . . .”

“We are proud to provide an analytics solution that meets the online marketing needs of so many high-caliber companies,” said Josh James, CEO and co-founder of Omniture. “We congratulate our customers who were selected for the Best of the Web Top 50 and we are dedicated to continue delivering the information their decision-makers need to succeed in their online marketing endeavors.”

About Omniture
Omniture, Inc., headquartered in Orem, Utah, is the pioneer of on-demand Web analytics technology that delivers the essential intelligence needed by Web commerce leaders and innovators to drive the business decisions that increase ROI. Omniture is the largest on-demand Web analytics provider by revenue, and Omniture’s SiteCatalyst is the most mature and comprehensive technology on the market, offering industry leading scalability and flexibility combined with an intuitive user interface. Omniture is the only company in its market to offer a complete Web analytics platform that combines instant response times with the power to view Web data across any dimension. In addition, Omniture offers knowledgeable professional service teams, experienced in helping customers determine the questions they must ask to arrive at the answers they require. Proof of its world-class technology and outstanding team, Omniture has the highest level of retained and satisfied customers in the market, including eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, Apple, GM and HP. www.omniture.com