Omniture Completes Acquisition of Mercado's Business Assets

Latest Acquisition Adds Merchandising Capabilities to Omniture's Online Business Optimization Platform

Omniture has completed its acquisition of Mercado's assets—including technology and related intellectual property, customer and partner agreements, and certain operational assets. The acquisition accelerates Omniture's market leadership in a strategic online business area and online merchandising. With the close of this acquisition, Omniture adds more than 150 customers and key Mercado personnel across engineering, operations, support, consulting and sales.

Mercado is currently integrated with Omniture SiteCatalyst® through Omniture Genesis, offering the ability to customize merchandising and search results rules based on SiteCatalyst information such as views, conversion, and revenue. The value of this integrated offering has been proven through multiple joint customers. Omniture also plans to continue support for integrations with Coremetrics, Fireclick, Digital River and other analytic solutions that were previously supported by Mercado.