Driving More Online Revenue through Customer-Centric Merchandising

It costs retailers anywhere from $10 to more than $20 in Web marketing to generate an online purchase. Is your merchandising helping you to turn more shoppers into buyers and increase the average order value (AOV) of those purchases?

Merchandising users can:

• Empower Merchandising Managers to Easily Execute Merchandising Strategies
  Allow merchandising managers to control and manage site merchandising without dependency on Web or IT resources.
• Engage and Convert More Online Shoppers
  Create and deploy custom and dynamic merchandising that engages shoppers and moves them closer to a purchase—helps retailers maximize their email and search marketing investments.
• Increase AOV by Selling More Products—and the Right Products—to Online Shoppers
  Translate proven retail merchandising strategies into effective online merchandising to increase the number of products shoppers buy, and to sell more high margin products or surplus inventory.
• Make it Easy for Shoppers to Find Products and Make Purchase Decisions
  Take advantage of retail segment-specific vocabulary and domain linguistics—turning every shopper query into a selling opportunity.
• Drive More Revenue through Merchandising that Reflects Real-time Metrics like Conversion Rate and Revenue
  Take the guesswork out of merchandising decisions and automate the execution of sophisticated metrics-based merchandising strategies such as seasonal campaigns.

Merchandising Capabilities include:

• Web-based merchandising console provides cross-department workflow and control over campaigns, plus category-to-SKU rules management
• Easy development and deployment of landing pages that create an engaging experience for shoppers regardless of whether they come to your site via targeted email campaigns or search engine marketing programs.
• Creation of merchandising zones that support popular retailing techniques such as cross-sell/up-sell, related products, gift suggestions, promotional banners and virtual end-caps
• Intuitive shopping interfaces such as attribute-driven navigation refinements, product selection and compare—making products easy for shoppers to find and buy
• More than 25 retail and industry domain dictionaries, combined with industry-leading product search technology, ensure strong shopper/product matches—every time
• Metrics-Driven Merchandising™ delivers integration with Omniture SiteCatalyst and other analytics and back-end metrics to automate merchandising strategies and product ranking
• Integration with third-party customer-generated product reviews and tags allows selection refinements and social merchandising
• On-site or Web-based merchandising consulting and training available

Omniture Merchandising helps online retail merchandising managers maximize site selling effectiveness and optimize the shopper experience by exposing the best product choices and making them easy to find. To learn more, download the Merchandising product overview.