Best Practice Guides

Summary
Joel and Jason discuss how the current search landscape is changing. Search campaign costs are rising, and marketers are expected to be more accountable for their marketing spend. This guide discusses how to make search campaigns and landing pages work in concert to achieve greater relevance for consumers..

Summary
This guide provides industry best practices for measuring and optimizing marketing's impact on revenue for B2B companies. It covers three critical strategies needed to break down traditional walls so marketers can report on and analyze each stage of the marketing and sales cycle, from the first interaction to revenue.

Industry
Business Services

Summary
The online retail is marketplace maturing, so fewer new customers will be entering the marketplace. Web 2.0 technologies present new ways to poach and retain customers.

Industry
Retail

Summary
Forrester’s Independent Research Report on “The Marketing Technology Backbone” is very relevant in today’s online environment stating that marketers are struggling to measure new consumer behaviors, integrate interactive marketing channels/applications, and are pressured to measure and improve marketing ROI.

Summary
The Omniture experts have put together a best practice guide for lead generation and B2B web sites to better understand how web analytics can improve marketing effectiveness.

Industry
Business Services

Summary
The Omniture experts have put together a best practice guide for travel web sites to better understand how web analytics can improve marketing effectiveness.

Industry
Travel & Hospitality

Summary
Don’t miss this chance to learn more about how you can optimize your online marketing campaigns for increased revenue this holiday season—across all channels, from paid search to email.

Industry
Retail

Summary
Emailvision, growing “on demand” email marketing software provider on the European market, will explain their lecture of market evolution, and the improvements of their platform to accordingly provide marketers with high-value global solution. Email marketing is getting more and more mature, requiring sophisticated techniques and tools to generate high profitability. As a pure player, Emailvision is offering the benefits of the integration between Omniture analytic platform with high performance email marketing software and platform, Campaign Commander. This combination allows sharp tracking, instant accurate targeting, high reactivity, in a word all necessary elements to get the best productivity and revenue from email marketing campaigns. Division of world leader Avid Technology, Pinnacle Systems chose to take all the benefits from the successful partnership between Omniture and Emailvision. Their Case Study will show their target and the way they will reach it. It will also illustrate how sophisticated techniques can improve drastically deliverability and impact of email marketing channel.

Summary
Today’s customers expect—no, they demand relevancy. If what you’re trying to communicate doesn’t connect with them and their issues in a split second, you’ve lost them. Knowing who your customers are and what they need is a requirement to compete in today’s competitive online world. Anticipating what they want and providing value at the right time, place and format is what is needed to win...

Summary
The 7 Steps Found within This Guide Will Assist You to Achieve Your Objectives with Balance and Precision. Learn how to: • Generate more response volume (sales, customers, orders, leads, traffic) • Do it more cost effectively • Make the company look good (in other words …build the brand