Omniture Survey

Your customer’s opinions of your products and services is continually evolving; it’s something that you have to take the pulse of constantly to know as it changes. Omniture Survey allows you to get insights into the attitudes and opinions of not just your customers, but also those of your partners and employees. Use Omniture Survey to stay connected to the eco-system of the influencers that shape how your business is perceived.

Top: Decision Tree | Bottom: Survey Manager

Omniture Survey enables organizations to easily design, create and implement online surveys to accurately measure audience sentiment to take immediate action based on their responses.

  1. Measure Brand Perception
    Understand how your customers perceive the different elements of your brand.
  2. Improve Survey Design
    Real-time survey results provide the insight to immediately enhance survey design to achieve desired outcomes.
  3. Establish a Dialogue
    Increase interaction and engagement by providing audiences with an opportunity to express their opinions.
  4. Enrich Customer Profiles
    View survey responses with web analytics data for a better understanding of customer persona.
  5. Engage All Audiences
    Improve employee motivation and strengthen partner engagement by acting upon perception measurements across all brand influencers.

Omniture Survey Capabilities Include the Ability to:

  • Define & launch a survey without any technical or consultant assistance
  • Present non-intrusive online surveys in response to customer actions
  • Manage complex survey flows with advanced branching capabilities
  • Better understand customer perception with embedded product ratings