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  • "As the Internet has become a significant channel for transacting business, it has become increasingly important for students to learn and develop online marketing skills. As we have incorporated Omniture into our curriculum, BYU students have found a high demand for their hands-on knowledge of Web analytics and the data-driven decisions they can make for online businesses. Our students are benefitting from this cutting-edge technology and are gaining real-world experience by implementing their Omniture skills and knowledge into client marketing campaigns prior to graduation. This advanced education is invaluable for their future careers.”P. Clint Rogers, Ph. D.
    Marriott School of Management, Brigham Young University

Get Involved in the Omniture Academic Initiative

In the online marketplace, technological advancements in the areas of online marketing and business intelligence are developing very quickly.

The goal of the Omniture Academic Initiative Program is to offer universities and colleges the opportunity to stay on the cutting edge of Web analytics and online marketing by partnering with us. Through our partnership, we can accelerate the development of an institution’s online marketing and business intelligence courses. This gives you the chance to more ably keep pace with technological developments in this field through access to Omniture curriculum, trainers and other resources and experience.

Students who become familiar with Omniture’s award-winning products and services will have an advantage as they take their skills to the marketplace, and have them well-prepared to take Omniture certification exams.

Our collaborative relationship with leading colleges and universities provides the pivotal link that will create an outstanding new generation of Omniture users.

Benefits

  1. Access to Omniture University Presentation Materials
    All participating universities will be provided access to official Omniture University curricula for use—in whole or in part—in their courses. This includes detailed presentation materials (slides, etc.), student workbooks, quizzes, learning aids, etc.
  2. Use of Omniture’s award-winning software solutions
    Program members will receive non-commercial access to Omniture’s suite of award-winning online business optimization solutions, including those in the following suites:
    Web Analytics Testing and Optimization Search Marketing
    Each of these solutions will enable students to have hands-on learning experiences that will deepen their understanding of these powerful marketing solutions.
  3. Access to Omniture sample data sets
    Program members will have access to sample data sets for use in classes. This means students will be able to run reports, analyze keyword campaigns and optimize Web sites against meaningful data provided by Omniture.
  4. Curriculum Design Assistance
    Program members will receive ongoing curricular design support from Omniture University’s professional curriculum designers. This allows program professors the support they need as they begin to design and offer new courses based on Omniture solutions. This could entail assistance in overall course outline planning, insight into how to explain certain concepts, help with writing exercises, developing end-of-term/semester capstone projects, etc.
  5. Certification Labs
    As the leader in the burgeoning field of Web analytics and online business optimization, Omniture also offers its program participants the opportunity of earning the designation of an Omniture Certified Professional. These certifications are much sought-after and have been earned by professional analysts, administrators and marketers on three continents and by hundreds of individuals. Many companies now require that those partners and employees working on their projects be Omniture-certified, so this program will help prepare students for meaningful employment in one of technologies fastest-growing areas.
  6. Guest speakers
    Often it’s beneficial to bring in outside experts to help infuse a course with added depth and relativity. For this reason, program participants can also leverage Omniture professionals for guest lectures. Some of our industry experts include: