Online Business Optimization Resources

Within our resource center below, you will find valuable information that will enable you to enhance your online business with proven concepts and best practices from industry professionals.

Guides

The Interactive Marketing Metrics You Need details Authors Rebecca Jennings, Analyst, Forrester Summary In a recent Forrester report, Rebecca Jennings noted that with interactive marketing forecast to grow 32% in the US and 17% in Europe, the reliance of marketers on these channels becomes increasingly obvious. But with increased spend comes increased expectations; tracking results through basic measures such as click-throughs won’t be sufficient. Duration 0 minutes
Forrester: Small Web Site Investments That Pay Off details Authors Adele Sage, Analyst, Forrester Summary With an average tenure of barely two years, CMOs are under a lot of pressure to show results quickly. Many marketers want to know which Web projects can give them a big bang for their buck and provide fast results. Luckily, some small Web site projects can yield quick ROI. Duration 0 minutes
Overcoming Random Relevance: Using 1:1 Behavioral Targeting to Serve the Right Content details Authors Brent Hieggelke, Vice President of Strategic Marketing, Omniture Summary Join our Omniture experts as they discuss the basics of behavioral targeting, how to engage more customers and how to measure the uplift. See real world case studies of how companies have increased revenue and conversion. Duration 0 minutes

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Webinars

Key Strategies for Your 2009 Testing Plan details Summary 2008 was an interesting year. The economic landscape changed drastically from January to December, and marketers were forced to achieve greater results with the same--or less--marketing spend. Some of our most popular webinars at Omniture centered around testing and optimization. To that end, we've compiled highlights from these webinars that will help marketers in 2009.
Is Your SEO Guy Using Facebook? 3 Synergies Between SEO and Social Media details Authors Chris Bennett, Founder and President, 97th Floor Summary SEO and social media are not two online channels that often work hand-in-hand. There are key social media strategies that can have a tremendous impact on SEO rankings. Join Chris Bennett and Jordan LeBaron as they discuss how SEO and social media can work together to provide greater results. Duration 45 minutes
Measure and Monetize Online Video: Why 57% of Advertisers Are Rethinking Their TV Budget details Authors James McQuivey, Vice President, Forrester Summary As more and more consumers are turning online to consume media, advertisers need to understand how to create engaging content and how to measure the impact of that content. Join James McQuivey of Forrester and Jeff Jordan of Omniture, as they review how to monetize and measure online video. Duration 50 minutes

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Case studies

Intrawest Doubles ROAS with Omniture SearchCenter details Summary Intrawest wanted to increase return on advertising spend (ROAS) across its 12 Web sites and find a more effective method to attract visitors looking to book reservations online. Intrawest doubled ROAS by using SearchCenter to monitor which branded and non-branded keywords were converting.
Backcountry.com Improves ROAS and Revenue details Summary To measure the effects of its search campaigns accurately, the company needed to know not only how visitors were finding the site, but what they were doing once they arrived, both before and after they purchase Backcountry.com products. With Omniture, Backcountry has increased revenue from their SEM activities by over 25 percent, which has allowed Gross’ team to boost its SEM budget. Industry Retail
MotoSport Measures Impact of Social Engagement details Summary MotoSport integrated Bazaarvoice and Omniture SiteCatalyst through Omniture Genesis to compare buyer-to-browser conversion rates for products with reviews to those without reviews. The integration allowed MotoSport to measure the impact of social engagement on the site and determine how that engagement can enhance buyer confidence. It also allowed MotoSport to expand use of Omniture SiteCatalyst with detailed buyer and content contributor information. Industry Retail

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