Course Information
Omniture Certified Professional: Support
This five-day course equips Omniture’s Channel Partners’ support personnel with the skills and knowledge necessary to earn the web analytic and online business optimization industry’s first Support certification, the Omniture Certified Professional: Support designation. Partners will receive in-depth, hands-on training on the Omniture implementation methodology, Omniture’s suite of tools and Omniture Live Support best practices. A comprehensive exam will provide students with an opportunity to demonstrate mastery of course content.
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SiteCatalyst® User Training
This introductory training course focuses on the basic features of Omniture’s powerful yet easy-to-use Web analytic and online marketing tool, SiteCatalyst™. The training provided in this course is tailored to help you find answers to your business questions. You will learn how the reporting interface and navigation work, how to run reports to get the exact answers you are looking for, and how to customize reporting for effective decision making. Real-world examples will be used to test attendee knowledge at the end of the training.
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SiteCatalyst Advanced User Training
Learn how to take advantage of real-time reports by gathering information about visitor behavior, identifying specific goals on your site, and measuring those goals to improve marketing efforts. This two-day training helps participants unlock the advanced capabilities of SiteCatalyst™ with in-depth insights into complex Web data analysis and custom reporting techniques. Attendees will also learn how to use real-time reporting to maximize conversions, segment potential customers into specific groups, and uncover hidden information that can improve marketing efforts and increase sales.
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SiteCatalyst Implementation Training
This three-day course provides the participant (technical lead) with an in-depth study of the SiteCatalyst™ implementation process, including detailed implementation recommendations and best practices for deploying SiteCatalyst code. The course emphasizes real-world applications and hands-on exercises to reinforce principles and build confidence in mapping out business solutions and deploying them.
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SearchCenter® User Training
Gone are the days of merging search marketing cost data from multiple search engines with sales, lead, and customer data to obtain keyword ROI. With Omniture SearchCenter learn how to tie keyword search management and bidding to your site’s success metrics. This one day course will teach you how to master Omniture SearchCenter – the proven bid management tool that combines the industry’s leading web analytics solution to enable full bid automation and reporting. In this course, you will learn how to centralize bid management with one interface across multiple search engines, automate keyword bidding based on defined performance thresholds as well as enable automated e-mail alerts. You will also learn how to generate custom and automated reports as well as intelligently optimize keyword campaigns based not only on single visit, but multi-session visitor behavior.
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Discover® User Training
This one-day class will teach you how to use Discover 2 to do deep analysis on your Web site traffic. Discover 2 goes beyond day-to-day analytics questions and allows you to explore hidden relationships between your reports. Discover 2 gives you the ability to take segmentation to the next level by applying virtually any segment to any report, revealing the segment’s effect on site traffic, paths through your site, and conversion. Discover queries the entire data set with unprecedented speed and flexibility.
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Discover OnPremise™ Administrator Training
In Omniture Discover OnPremise Administrator training, attendees are introduced to all components of the application and develop an understanding of how data is collected and organized for analysis. Participants receive instruction on the role and location of all system configuration files, how to access and modify them and how to troubleshoot general operational issues. The course covers user and server administration through features including access control, address files, clustering and server synchronization. Attendees will also learn best practices for the Server Files Manager and Profile Manager interfaces.
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Discover OnPremise Analyst Training
Discover OnPremise Analyst Training begins with a general overview of architecture, terminology and concepts of this application. It then teaches participants how to navigate through the application and create and design new analysis workspaces, reports and dashboards. Attendees will learn about core functionality accessible through contextual menus, while also being introduced to more advanced capabilities of the product. Participants will cover the dataset schema and how it should be used to correctly interpret report results. Finally, attendees are given exercises to complete in order to reinforce the key concepts presented during the course.
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Discover OnPremise Architect Training
This course covers the Discover OnPremise configuration and architecture for personnel who will be responsible for translating their users’ analysis needs and reporting requirements to the dataset and profile configuration available. Attendees are presented with a detailed synopsis of the architecture, the fields of data available via HTTP requests and responses, instruction on data acquisition, and the configuration of various components of an application to process and prepare data for analysis and reporting purposes.
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