Former Oracle, SAP America and Siebel Executive Joins Omniture’s Management Team to Further Accelerate Customer Success

OREM, Utah – September 5, 2006 — Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced the appointment of Steve Wellen as vice president of client services. In this new role, he will oversee client services initiatives that will further accelerate customer success and continue to drive Omniture’s leadership in customer satisfaction and retention.

“It’s clear that Omniture is becoming more strategic to our customers and my goal is to continue to provide them with the best experience and value available in our industry today,” said Wellen.

Reporting directly to Christopher Harrington, Omniture’s president of worldwide sales, Wellen brings 25 years of experience in the software industry to his new role. Before stepping into his current position, he was vice president of eastern regional sales at Omniture where he worked and developed relationships with some of the world’s most innovative companies. Prior to Omniture, he held senior-level sales and client services positions at industry-leading companies including Oracle Corporation, SAP and Siebel Systems.

“Omniture’s number-one priority is to deliver on our commitment to customer success and satisfaction,” said Harrington. “Steve’s breadth of experience at world-class companies and his proven track record helping customers achieve their business goals make him the ideal executive for this role.”

About Omniture
Omniture, Inc., is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers on-demand, enables customers to capture, store and analyze information generated by their Web sites and other sources and gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training provided through Omniture University™. Omniture’s customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Oracle, General Motors and HP. www.omniture.com.

Note on Forward-Looking Statements
Management believes that certain statements in this release may constitute “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding our business strategy and plans with respect to client services and satisfaction. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks associated with our ability to accelerate customer success and continue to drive our leadership in customer satisfaction and retention, our ability to become more strategic to our customers, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, possible fluctuations in our operating results and rate of growth, the continued growth of the market for on-demand, online business optimization services, changes in the demand for our services, errors, defects, disruptions or other performance problems with our services, our ability to hire, retain and motivate our employees, our ability to effectively expand our sales and marketing capabilities, our ability to develop and maintain strategic relationships, our ability to collect customer data, the adoption of laws or regulations relating to the Internet or our operations, or interpretations of existing law, which could adversely affect our business; and such other risks that are described from time to time in reports filed by Omniture with the U.S. Securities and Exchange Commission, including but not limited to the risks described in Omniture’s quarterly report on Form 10-Q for the period ended June 30, 2006 and other reports filed after that report. These reports are available on the Investor Relations section of our website at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.