Company’s Ranking in the Software 500 Climbs for the Fifth Year in a Row

OREM, Utah – Oct. 30, 2008 — Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced its ranking in Software Magazine’s annual listing of the Software 500. The issue, now in its 26th year, ranks the world’s largest software and service providers.

Omniture was ranked #177, the fifth consecutive year the company has moved up the Software 500 rankings, with software revenue of $143.1 million in 2007. In addition, Omniture was recognized as one of the top 10 growth companies in the $100 million - $1 billion revenue category with 79.5% revenue growth during the year.

“Omniture has climbed the rankings of the Software 500 at a fast pace since its debut five years ago,” said John Desmond, editor of Software Magazine and Softwaremag.com. “The company’s on-demand delivery model, 95 percent customer retention rates, and expanding product portfolio are contributing to its leadership position among software companies.”

“Omniture’s success has been driven by our ability to deliver high customer satisfaction,” said Josh James, CEO and co-founder of Omniture. “As the demand for Omniture’s online business optimization software has grown, we believe our employees have matched that demand with superior development, consulting, implementation, training and support to ensure that every Omniture customer can succeed with their online marketing.”

The Software 500 is a revenue-based ranking of the world’s largest software and services suppliers targeting medium to large enterprises, their IT professionals, software developers and business managers involved in software and services purchasing.

About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture’s approximately 5,000 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. www.omniture.com

Copyright (c) 2008 Omniture, Inc. All rights reserved. Omniture and SiteCatalyst are registered trademarks of Omniture, Inc. in the United States, Japan, Canada, and the European Community. Omniture, Inc. owns other registered and unregistered trademarks throughout the world. Other names used herein may be trademarks of their respective owners.

Note on Forward-looking Statements
Management believes that certain statements in this release may constitute “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including but not limited to, risks described in Omniture's quarterly report on Form 10-Q for the period ended June 30, 2008, and from time to time in other reports filed by Omniture with the U.S. Securities and Exchange Commission. These reports are available on the Investor Relations section of our Web site at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.