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Murdoch University Gains Deeper Online Insight and Marketing Efficiency with the Omniture Online Marketing Suite DETAILS Summary Murdoch University had a core online focus on improving the user experience of its Web site, including the relevance of its content, which would in turn yield greater conversion and increase submitted online applications from prospective students. However, Murdoch not only had to focus on making content to various external audiences relevant, it also needed to ensure that staff and student focused content was easily accessible and digestible. Industry Education
Omniture Optimises Microsoft's NHS Resource Centre DETAILS Authors Omniture, Marketing, Omniture Summary The Microsoft National Health Service (NHS) Resource Centre is a dedicated online community service for NHS employees in the UK. The NHS team wanted more sophisticated measurement that had the ability to gain an in-depth understanding of what type of visitor came to the Web site, what their behavior demonstrated and which areas of the site were working better than others. The company employed Omniture Consulting and SiteCatalyst to guide optimization efforts. With Omniture’s help, the Microsoft NHS Resource Centre has seen a significant amount of additional revenue. Industry High Tech/Emerging
Asset Marketing Ties Offline Print Ads to Paid and Natural Search through Omniture Consulting Services and Omniture SearchCenter DETAILS Authors Omniture, Marketing, Omniture Summary Asset Marketing’s family of Web sites, including govmint.com and stauer.com, are top destinations for coin and jewelry collectors. Asset Marketing wanted to understand how offline marketing initiatives, such as print ads and catalogs, impacted paid and natural search on the Web. Asset Marketing selected Omniture SiteCatalyst to provide analytics and reporting across its network of sites and added Omniture SearchCenter to measure paid search alongside natural search within one single repository. Asset Marketing increased overall revenue by 47 percent, created a stronger attribution model and increased return on ad spend. Industry Retail
Rackspace Optimizes Banner Ads with Omniture Genesis DETAILS Summary Rackspace® Hosting, the world's leader in hosting and cloud computing, needed a holistic view of the role banner ads played in acquiring visitors to its Web site to continue to confidently dedicate marketing budget to display. Rackspace selected Eyeblaster and Omniture Genesis to gain insight into the role banner ads played in visitor acquisition. Rackspace can now forecast return on ad spend from banner ads with increased accuracy and justify allocating more budget to paid and natural search marketing. Industry High Tech
MyNewPlace Measures Success of iPhone App with Omniture DETAILS Summary MyNewPlace, one of the largest apartment and rental home listing sites in the United States, decided to create an iPhone application that allowed users to search for their ideal place, tag properties with photos and notes and even call a property directly from the application. Omniture helps the company measure and compare user behavior and lead generation across three platforms—Web, mobile Web and iPhone. Industry Real Estate
Musicnotes.com Hits the High Notes in Onsite Search Conversions with Omniture DETAILS Summary Musicnotes.com selected Omniture SiteSearch for its ability to customize the onsite search experience to guide visitors to the most relevant products as well as for its ability to help the company make better-informed merchandising decisions. The company also selected Omniture SiteCatalyst for real-time online analytics. Industry Retail

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Limelight Networks® Optimizes Demand Generation Programs through Omniture Genesis Closed Loop Marketing Integration with SFDC DETAILS Summary Limelight Networks®, a leading content delivery network, knew how many new leads and new bookings its marketing activities generated but did not have an effective way to extract detailed campaign insight from their contributions. Limelight selected Omniture’s Closed Loop Marketing solution, which pre-integrates Omniture SiteCatalyst with Salesforce.com through Omniture Genesis. With the integration, Limelight achieved a more than 139 percent increase in leads over prior direct email campaigns. Industry High Tech
Limelight Networks® Increases Response Rates by Optimizing Remarketing Programs DETAILS Summary Limelight Networks®, a content solutions provider for thousands of entertainment, technology and government entities around the world, needed insight into the impact marketing programs had on prospect behavior. Limelight integrated Omniture SiteCatalyst and Eloqua email marketing technology through Omniture Genesis to measure all Web activity and email campaign response metrics in a single reporting system. In certain remarketing initiatives, the company increased email response rates up to 266 percent by understanding which elements of a remarketing email drove conversions. Industry High Tech
Nykredit Measures End-to-End Conversion with the Omniture Online Marketing Suite DETAILS Summary Nykredit selected the Omniture Online Marketing Suite to combine Web analytics with paid search campaign management. Using the Online Marketing Suite, Nykredit has generated more leads at a lower total cost. In a one-month period, total cost of paid search spend decreased 10 percent while cost-per-acquisition decreased 28 percent. Industry Financial Services
Majestic Wine Savours the Flavour of On-Demand DETAILS Summary Majestic Wine recently decided to overhaul its Web site to better mirror the high standard of service and unparalleled visitor experience its customers have grown to expect from shopping in its offline stores. The company required an automated merchandising solution that would offer customers intelligent product suggestions while also helping the marketing team reduce its reliance on the IT department. Majestic selected Omniture Merchandising for its seamless integration of internal search and merchandising data—allowing for easy communication between both technologies and removing, in many cases, the need for manual input and IT involvement for on-site search changes. Industry Retail
360training More than Triples Revenue Per Visitor with Omniture Test&Target;DETAILS Summary 360training is a leading provider of compliance and workforce e-learning solutions with multiple B2C web sites spanning verticals such as real estate training, environmental safety and alcohol and food safety. 360training had ambitions to increase conversions across all of its sites, but lacked a consistent means to test and optimize content in a scalable way. 360training selected Omniture Test&Target; to perform A/B tests across all its Web sites and after implementing, the company immediately began to see significant results. Industry Education
Crucial.com Leverages Omniture for Product Recommendations and Multivariate Testing to Increase Visitor Engagement DETAILS Summary Crucial.com expanded its relationship with Omniture by selecting Omniture Recommendations for dynamic product recommendations based on online analytics. The Crucial.com team had previously worked with Omniture Digital consultants to collect analytics data through Omniture SiteCatalyst and to conduct several A/B and multivariate testing campaigns with Omniture Test&Target.; Industry High Tech
Northwest Airlines Customizes Content with Omniture Test&Target; 1:1 to Drive Maximum Relevance DETAILS Summary Northwest Airlines selected Omniture Test&Target; 1:1 to automate the display of personalized content across its site, tailored to an individual visitor’s preferences and profile. Northwest Airlines had a large inventory of promotional content that it had previously displayed somewhat randomly across its site, but knew it could increase engagement, conversion and revenue by better customizing these offers to each visitor. Industry Travel
Empruntis.com Increases Online Loan Applications with Omniture Test&Target;DETAILS Summary Empruntis.com was interested in creating multivariate tests of key elements and messaging on its site to improve application form completions.The company worked with Omniture Consulting Services (OCS) to deploy Omniture Test&Target;, a real-time site optimisation solution which enables marketers to design and execute online tests, create audience segments and manage targeting campaigns. Industry Financial Services
Sun Microsystems Doubles Conversion Rates from Video Content through Omniture Genesis DETAILS Summary Sun Microsystems utilizes rich media content as a major part of its online marketing and lead generation efforts and needed a way to accurately measure video’s impact on different audience segments and where it performed best across its sites. Sun selected Omniture SiteCatalyst to measure Web visitors’ activity, then integrated SiteCatalyst with Brightcove, a leading online video platform, through Omniture Genesis. The integration enabled seamless communication between Sun’s Brightcove video assets and SiteCatalyst online analytics to help Sun quickly identify the most profitable paths through its Web site. Industry Software, Hardware
Ariba Measures Social Media through Omniture APIs DETAILS Summary Social media is a growing part of an overall marketing strategy for Ariba. Ariba wanted to utilize Omniture SiteCatalyst to measure branded and non-branded mentions across multiple social media sites and view social media data alongside all other marketing data. Ariba integrated the Twitter API with SiteCatalyst through Omniture Genesis’ Data Insertion API. Using the Twitter and Omniture APIs, Ariba created reports for a set of branded and non-branded search terms on Twitter within SiteCatalyst, capturing the user name, the text of a tweet and the search term that led a visitor to view the tweet. Ariba also used the APIs to create filters for tweets that decreased static, providing a more accurate view of mentions. Industry High Tech
PopCap Games Scores SEM Lift with Omniture SearchCenter DETAILS Summary Leading multi-platform game maker PopCap Games knew search engine marketing was an essential part of the company’s marketing strategy but had limited success making their SEM program profitable using disparate search engine and Web analytics data.PopCap chose Omniture SearchCenter to divide its products into SEM campaigns and measure results against multiple Web site success events. PopCap engaged Omniture Consulting Services to implement a detailed campaign structure and complex bid management rules. Industry Media, Entertainment
Highlights for Children Improves Relevance of Its Web Sites’ Content with Omniture SiteSearch DETAILS Summary Omniture SiteSearch helped Highlights improve the ease-of-use of its Web sites. Specifically, the company customized and fine-tuned site search results for increased relevance, depending on what a visitor was searching for, and in a way that eliminated irrelevant results as much as possible. “We know that if a visitor doesn’t find what they want quickly, they are likely to leave our site,” said Scott Treadwell, Vice President of E-Commerce Marketing, Highlights. “Omniture SiteSearch provides us with a more granular level of control over our search experience so we can easily guide visitors to the information they are seeking and ensure they do not leave dissatisfied.” Industry Retail, Media
Encyclopaedia Britannica Moves to the Head of the Class with Omniture Test&Target;DETAILS Summary Encyclopaedia Britannica's marketing team had historically been reliant on a testing consultant and its internal technology department to implement any A/B tests, which it was not able to execute quickly. Its in-house manual testing tool was time-intensive and cumbersome—and working with another testing partner resulted in long delays and loss of control. The company selected Omniture Test&Target; for multivariate testing and to optimize landing pages for referred traffic from several partner sites. Industry Retail, Media
National Geographic Boosts Site Visits, ROAS with Omniture DETAILS Summary National Geographic had a difficult time quantifying the value of its Web site. The company also has a large paid search budget and needed insight into which initiatives were driving the highest return on ad spend. National Geographic used Omniture SearchCenter and Omniture SiteCatalyst to increase page views, site visits and return on ad spend. Industry Media
Wilton Optimizes Product Relevance with Omniture SiteSearch DETAILS Summary Wilton decided to completely redesign its Web site and replace its homegrown search function with a site search application, which could organize content and products and deliver the right information to visitors quicker. After evaluating a pool of vendors, Wilton selected Omniture SiteSearch because the application could categorize and handle Wilton’s content searches and product searches equally well. Industry Retail, Media
RealNetworks Optimizes Video Landing Pages with Omniture Test&Target;DETAILS Summary RealNetworks selected Omniture Test&Target; to optimize landing pages for its video content and engaged Omniture Digital to create the multivariate tests required to identify the best-performing landing pages. The company also began using Omniture SiteCatalyst to measure visitor behavior across all its online properties. Industry Entertainment
Alvenda Boosts Customer Interaction with SiteCatalyst Integration on Alvenda Shoplets (Shop-able Ads)DETAILS Summary Alvenda integrated Shoplets, or shop-able advertisements, with Omniture SiteCatalyst through Omniture Genesis to understand how customer interaction rates compared to traditional advertising units. Alvenda deployed the integration on a leading floral and gift retailer's site during a Mother's Day campaign and measured conversions on the Shoplets alongside conversions on traditional banner advertisements. The integrated resulted in a 41 percent increase in sales per impression, with an increase of more than 10x in interaction rates with the Shoplets. More than 75 million impressions were served in the first few days alone of the campaign. Industry Media
Esurance Targets Local Offers to Visitors with Omniture DETAILS Summary Esurance selected Omniture Test&Target; for its geo-targeting capabilities and best-in-class A/B and multivariate testing functionality. The fact that landing page content could be dynamically updated through Test&Target; based on current site activity was also a key selling point. Industry Insurance
uLocate Drives Content Relevance Across Multiple Mobile Platforms with Omniture SiteCatalyst DETAILS Summary uLocate implemented Omniture SiteCatalyst to gain greater insight into user engagement with WHERE Apps. The mobile data SiteCatalyst generates provides uLocate with a real-time view of their mobile marketing efforts and brand interactions. The company can make more informed mobile marketing decisions, such as which devices to support, what new features to add to mobile applications, how to better improve the user experience and which new geographies may represent compelling opportunities. Industry High Tech
US Auto Parts Network Revs Up Email Campaigns with Omniture Genesis DETAILS Summary US Auto Parts Network (USAP) integrated Omniture SiteCatalyst with Experian CheetahMail through Omniture Genesis to gain deeper insight into email marketing campaigns. The integration enabled USAP to automatically trigger remarketing messages to cart abandoners to recover lost revenue. The company also combined email measurement with other digital marketing metrics, such as display ads. USAP experienced an 18x increase in clickthrough rates and a 50x increase in both revenue per email and transaction rates. Industry Retail

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