Success Stories

Summary
Thomson’s business model for its RCA audio-video Web site requires it to educate visitors about RCA products and then drive them to purchase items at one of its dealer’s sites or retail stores. But a lack of reliable Web metrics prevented Thomson from effectively monitoring visitor behavior and using the data to improve its conversionto- action rate. Thomson also needed dependable analytics to show dealers how effective rcaaudiovideo.com was at driving business their way. SiteCatalyst produced the detailed, accurate and reliable data the company needed to monitor and influence visitor behavior and prove to dealers it was increasing traffic. Results show that Omniture helped increase Thomson’s conversion-to-action rate from 6 to 15 percent.

Industry
Retail

Summary
As an online retailer, converting browsers into buyers is a critical process. Even small changes in conversion numbers can mean significantly more revenue for business. Based on intuition and rigorous testing Overstock.com believed there was an opportunity to significantly improve their conversion rates. By refining their checkout process using SiteCatalyst reports to determine where they were losing customers, Overstock.com has seen their conversion rates exceed 70%.

Industry
Retail

Summary
Ciao Group—operator of Europe’s leading comparison shopping portal— sought an easier way to optimize user experience, increase company revenue, improve online campaigns and reduce costs. After using several low-level and time-consuming solutions developed in house, Ciao turned to Omniture to consolidate their reporting and Web site management into a single source. Using Omniture SiteCatalyst, the company is experiencing improved keyword marketing performance and a positive ROI with the ability to measure performance of affiliate partners. Now, Ciao employees throughout the world have access to the same real-time analytics to monitor and improve business performance.

Industry
Media

Summary
In the highly competitive world of online retailing, few companies enjoy the level of success of Wine.com – and it attributes this to the customer insights and refined merchandising promotions that have resulted from implementing a Web analytics solution. Wine.com is the nation’s leading online wine retailer and wine gifting service provider, and in 2004 they sold more than two million bottles of wine while evolving its business model into a broaderbased lifestyle products merchandiser.

Industry
Retail

Summary
Veritas Software fine-tunes marketing content and streamlines the evaluation process with Omniture SiteCatalyst™. With 2004 revenues of more than $2 billion and customers that include 99 percent of the Fortune 500, Veritas Software ranks among the world’s top ten software companies. The company is pioneering an open, heterogeneous approach to utility computing that ensures its customers maximum flexibility in evolving their IT environments over time. Veritas products include award-winning, market-leading solutions for data protection, high availability, server and storage automation and application service management. The company’s hybrid B2B/indirect sales model combines a channel organization as well as a direct sales force.

Industry
High Tech

Summary
Autobytel’s rapidly growing advertising business needed to enhance their techniques of measuring and viewing different aspects of the site — page views by make and model or page views and vehicle categories. SiteCatalyst provided this data for their advertising group and also empowered their online team to analyze how site changes affected conversion, how people research vehicles, and how different customer segments react to the site. For example, after a site redesign, a 19% conversion rate on the new versus old site revealed the new site was doing a better job.

Industry
Automotive

Summary
MyFamily.com, Inc. is a leading online subscription business with over 900,000 paid subscriptions and the leading network for connecting families. At MyFamily, our online objectives and strategies are simple. First is growth. We want to increase visitors to our sites and increase the conversion of those visitors from free registrations to paid subscriptions. Second is understanding our biggest levers for sign-ups and subscriptions. To accomplish these objectives, we need to gain insight into where our visitors were coming from, what promotions they were responding to and which ones they weren’t.

Industry
Media

Summary
CanWest Interactive, a divisin of CanWest Global Communications Corp, is Canada's leading international diversified media company. At the beginning of 2001, CanWest Interactive embarked on a project to bring over 100 newspapers, multiple specialty Web sites and their globaltv.com network together under a common platform.

Industry
Media

Summary
As Australia’s fastest growing employment site, MyCareer.com.au (a division of Fairfax Digital) relies heavily on understanding how their customers interact with their Web site. Prior to Omniture, the company had no insight into how their campaigns were resonating with visitors, nor did they have a full understanding of how their online marketing initiatives impacted traffic and revenue. After implementing Omniture SiteCatalyst and Omniture Discover, MyCareer.com.au was able to take action on solid Web analytics data, optimizing their advertising strategies to drive maximum ROI while also driving a 33% increase in job postings and a 16% increase in job applications.

Industry
Internet

Summary
Bayview Financial Exchange Services, LLC (Bayview) is a wholly owned subsidiary of one of the largest commercial real estate loan companies in the U.S., Bayview Financial, LP. Based in Coral Gables, Florida, the exchange services division was established in 2004 to handle special “1031” exchange transactions for clients who buy and sell business and investment real estate. Internal Revenue Code Section 1031 allows individuals who own business or investment property to defer capital gains taxes by purchasing a replacement business or investment property. To successfully exchange properties and defer taxes, a qualified intermediary must be used to facilitate the exchange and hold sale proceeds in between the sale and purchase. Bayview emerged as a new player in this niche market in early 2004.

Industry
Financial Services