Success Stories

Summary
Vodafone Australia recognized a plateau in its e-commerce channel in which sales began to slow and driving traffic to its website became more expensive. Vodafone Australia deployed the Adobe Digital Marketing Suite to better understand the reasons why this was happening and make appropriate changes to its content, messaging, and business processes to reverse the trend. With Adobe, Vodafone has seen the following results: recovered 15% of lost sales opportunities; garnered valuable insights, including 75% of follow-up e-mails were opened; helped to achieve 7% net increase in online sales through strategic programs; realized 1,700% return on strategic marketing investments.

Summary
Profitable online strategies can be difficult to come by in hospitality, a dynamic industry where opportunities abound and many complex factors affect success. The cost of keywords has increased, yet many hotel budgets have reached a plateau. HeBS, a digital agency, focused on getting customers in the travel space real results, relies on Adobe to help achieve business results for its customers. With Adobe solutions, HeBS has increased return on ad spend by 1,500% or more, reduced cost per click by up to 67%, improved click through rates by up to 696%, and gained visibility into effective keyword selection, site design, budget planning, and forecasting.

Summary
With so much content and so many advertisers, Terra Networks needed to find ways to differentiate themselves from competitors and create additional opportunities. Terra Networks selected the Adobe Online Marketing Suite as its enterprise-level platform for capturing data interactions and putting them in context of consumer behavior, media convergence, industry trends, and advertisers' demand for ROI. Terra has reduced reporting times by 80%, enhanced the editorial team's understanding of online traffic and improved visitor engagement by 20%, and helped to manage a 205% increase in mobile traffic in 12 months.