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Custom apparel website, Customizo, dramatically reduces bounce rates by 95% and lifts conversion rates by 400%, in just four weeks with Adobe® Scene7®DETAILS Summary Customizo leverages Scene7 dynamic media solutions and Adobe Creative Suite® Design Premium software to create a unique online apparel design platform. With Customizo’s online Design Studio, anyone—from sports teams to large businesses—can use their logos and proprietary designs to create their own apparel and accessories. In the past, when Customizo customers would upload their designs and images, they would be shown an online rendering of their garment prior to placing their order. However, once the order was placed, files often had to be altered or redrawn by the production department at Customizo to make them into print-ready files—occasionally resulting in mismatched colors, misplaced graphics, and other deviations from the user’s original designs or intent. With Adobe, Customizo has increased conversion rates by 400% in just for weeks, reduced bounce rates by 95%, increased engagement in the form of page views 340% and reduced average production workflows from one hour to under ten minutes.
Leading Internet, phone, and cable television service provider uses the Adobe® Digital Marketing Suite to enhance customer self-service and boost revenues DETAILS Summary Comcast understood how important their online channel was going to be to the overall success of the business. They wanted to help ensure they were developing positive online interactions that build strong customer relationships, enhance service, and drive revenue. The company also wanted to help relieve pressure on its call center and improve overall customer experiences by offering online self-service opportunities to customers. Comcast leverages the Adobe Digital Marketing Suite to gain a more complete picture of online and offline user interactions. With Adobe solutions, Comcast has increased conversion for bundled services by 44% and improved customer affinity for premium package offers by 18%.
Australia’s leading mobile communications company uses the Adobe® Digital Marketing Suite, and integrated technology from ExactTarget to recover lost online sales opportunities DETAILS Summary Vodafone Australia recognized a plateau in its e-commerce channel in which sales began to slow and driving traffic to its website became more expensive. Vodafone Australia deployed the Adobe Digital Marketing Suite to better understand the reasons why this was happening and make appropriate changes to its content, messaging, and business processes to reverse the trend. With Adobe, Vodafone has seen the following results: recovered 15% of lost sales opportunities; garnered valuable insights, including 75% of follow-up e-mails were opened; helped to achieve 7% net increase in online sales through strategic programs; realized 1,700% return on strategic marketing investments.
Market leader in digital photo processing uses the Adobe Online Marketing Suite, to exceed revenue goals by more than 33% and streamlined online marketing processes DETAILS Summary HP Snapfish relies on traditional paid search to generate traffic, but needed a more effective way of managing the campaigns to get away from the overwhelmingly manual processes. HP Snapfish, adopted the Adobe Online Marketing Suite to revamp its digital marketing efforts. With the Adobe solutions, HP Snapfish has exceeded revenue goals by more than 33%, increased year-over-year traffic by 37% with SEM, and gained real-time insight into customer online activities.
HeBS Digital achieves remarkable ROIs and builds award-winning websites for clients using the Adobe® Online Marketing Suite, and Adobe Creative Suite® 5 software DETAILS Summary Profitable online strategies can be difficult to come by in hospitality, a dynamic industry where opportunities abound and many complex factors affect success. The cost of keywords has increased, yet many hotel budgets have reached a plateau. HeBS, a digital agency, focused on getting customers in the travel space real results, relies on Adobe to help achieve business results for its customers. With Adobe solutions, HeBS has increased return on ad spend by 1,500% or more, reduced cost per click by up to 67%, improved click through rates by up to 696%, and gained visibility into effective keyword selection, site design, budget planning, and forecasting.
Specialty retailer achieves 17% lift in revenue per visitor by optimizing shopping experiences and refining online strategies with the Adobe® Online Marketing Suite DETAILS Summary Within its specialized niche, Brownells faces stiff competition. Its reputation draws large numbers of would-be customers to the site, but to convert them, Brownells needs to make sure they quickly find what they're looking for. With help from the Adobe Online Marketing Suite and Adobe Consulting, Brownells has boosted revenues by 10%, increased revenue per visitor by 17% through relevant recommendations and improved revenue per visitor by 7.8% through optimized price placement.
The largest digital media company in Latin America seeks visitor data from Adobe® Online Marketing Suite to help refine its content and maximize advertising opportunities DETAILS Summary With so much content and so many advertisers, Terra Networks needed to find ways to differentiate themselves from competitors and create additional opportunities. Terra Networks selected the Adobe Online Marketing Suite as its enterprise-level platform for capturing data interactions and putting them in context of consumer behavior, media convergence, industry trends, and advertisers' demand for ROI. Terra has reduced reporting times by 80%, enhanced the editorial team's understanding of online traffic and improved visitor engagement by 20%, and helped to manage a 205% increase in mobile traffic in 12 months.

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Extra Space Storage Maximizes Reservation Flow with Omniture Test&Target;DETAILS Summary Extra Space Storage selected Omniture SiteCatalyst to collect actionable real-time Web analytics data and Omniture Test&Target; to run tests on its reservation flow and other key areas of the site. They employed Omniture Digital’s consulting services in order to quickly and fully familiarize themselves with Test&Target;’s optimization capabilities. Extra Space Storage also began using Omniture Discover as a way to segment visitors.
James Avery Improves Web Site Search and Localizes Results with Omniture SiteSearch DETAILS Summary James Avery implemented Omniture SiteCatalyst for its delivery of real-time online analytics and Omniture SiteSearch to optimize Web site search results. With a combined SiteCatalyst and SiteSearch solution, James Avery can seamlessly integrate analytics and search data.
Shockwave Leverages Omniture Test&Target; for Multivariate Testing and Visitor Segmentation DETAILS Summary The Shockwave team deployed Omniture SiteCatalyst for real-time analytics and Omniture Test&Target; for multivariate testing and visitor segmentation. The team launched an initial multivariate test on the Shockwave Unlimited offer page using different messaging combinations to influence conversion. Shockwave decided next to up-sell Shockwave Unlimited to free members based on a user’s game genre preferences and gaming history on the site. Shockwave conducted additional multivariate tests which displayed images of paid games to visitors with free memberships—specifically surfacing imaging based on their game genre preferences. Targeted offers based on preferred game genre not only increased conversion, but also helped Shockwave identify top-performing game images which they were able to display on other areas of the site to boost conversion.
Museum of Modern Art Improves Online Store Shopping Experience with Omniture SiteSearch DETAILS Summary Museum of Modern Art Improves Online Store Shopping Experience with Omniture SiteSearch MoMA deployed Omniture SiteSearch and Omniture SiteCatalyst for analytics-driven search, to dynamically promote the most successful products and content to the top of search results using analytics-derived metrics such as page views and conversion rates. Using SiteSearch, MoMA was able to manage null search results and retain visitors by providing alternative content options, such as showing a suggested listing or displaying top selling products. SiteSearch also allowed the company to tailor offerings to specific searches based on previously viewed products.
JC Whitney Increases Conversion and Improves Product Merchandising DETAILS Summary With more than 400,000 SKUs on its site, JC Whitney wanted to help customer find the right product. The company also needed more analytics data about customer behavior on the site. JC Whitney used both Bazaarvoice and Omniture SiteCatalyst to measure social engagement. They were able to see that products with user-generated content converted better.
eCost Increases On-Site Conversions with SiteSearch DETAILS Summary eCost Increases On-Site Conversions with SiteSearch In order to drive maximum customer engagement through their on-site search engine, eCOST.com required a solution that would allow the company to not only understand how to best structure their search results, but also demonstrate the performance of their keywords mapped to consumer behavior. “We drive a significant amount of our yearly revenue during the holiday season, so it was important that our site search solution was in place before the holiday rush,” said Ed Matibag, Director of Marketing at eCOST.com.
Room & Board Integrates Email Analytics with Web Site Analytics for Accurate ROI Measurement DETAILS Summary Niche furniture retailer Room & Board was having difficulty measuring the ROI of email campaigns. Using an Omniture Genesis integration with Omniture SiteCatalyst and ExactTarget, the company now uses a single dashboard to view campaign performance, where they have seen substantial results.
Vintage Tub & Bath Ties Offline Sales to Online Ad Spend with Omniture SearchCenter DETAILS Summary Vintage Tub & Bath was overwhelmed with the wrong data. The company used SiteCatalyst and SearchCenter to reduce time spent mining data and tie offline revenue with online ad spend.
WWE Improves Search Marketing Strategies with Omniture SearchCenter DETAILS Summary Improving the effectiveness of their paid search campaigns—increasing the rankings and return on ad spend associated with their keyword purchases—was a top priority for WWE. Using SearchCenter the company can now see what keywords drive the most traffic, and which keywords lead to purchases on their commerce site. They can now look at keyword spending, evaluate traffic and conversion associated with each term, and drop any keywords that aren’t driving revenue to the bottom line.
Omniture Merchandising Turns Visitor Interactions Into Sales Opportunities for MotoSport DETAILS Summary MotoSport replaced its previous solution with Omniture Merchandising to present shoppers with more relevant information to better guide them through the browse process. Omniture Merchandising enabled MotoSport merchandisers to easily control the order of product search results based on inventory levels, brand affinity or seasonality, present different navigation options, display related customer reviews, and cross-promote related accessories. Omniture Merchandising’s integration with analytics also provided an additional benefit. As a result, the company saw a 10% increase in both conversion and average order value in just one month.
E-LOAN Lands New Borrowers with Omniture and Responsys DETAILS Summary E-LOAN integrated the testing of marketing messaging through Omniture Test&Target; and email marketing solution, Responsys Interact. Through this integration, E-LOAN was able coordinate the headlines and creative from their Responsys email campaigns with the headlines and creative on their loan application landing pages. E-LOAN then leveraged Test&Target;’s A/B testing functionality to optimize and display the most relevant loan application content to visitors. Not only were they able to identify the optimal email creative and landing page, but they identified the best-performing pair together.
Medtronic Improves Reporting Accuracy and Enhances Visitors' Online Experience with Omniture DETAILS Summary Prior to Omniture, Medtronic had been using HitBox (HBX) Web analytics, which provided good insight into visitor behavior and Web site performance. However, after Omniture acquired the HBX technology, Medtronic took advantage of the opportunity to upgrade to a more robust solution–Omniture SiteCatalyst. Transitioning from HBX to SiteCatalyst allowed Medtronic to move from a third-party cookie measurement system to a first-party cookie solution. Because visitors tend to reject third-party cookies more, Medtronic has seen traffic balloon from 3.5 million visitors per month, to nearly 6 million visitors using first-party cookies.
Business Objects Increases Natural Search Traffic, Conversions with Omniture Consulting Services DETAILS Summary Business Objects knew the company could drive more traffic to their Web site by harnessing the power of search. Upon making the changes suggested by the Omniture consulting team, Business Objects immediately increased event conversions from natural traffic by 70%.
TD AMERITRADE Leverages Omniture Test&Target; 1:1 to Deliver Real-Time Targeted Content DETAILS Summary TD AMERITRADE selected Omniture Test&Target; 1:1, a real-time self-learning targeting engine, to target and match product content to the interests of their visitors. Shortly after deploying Test&Target; 1:1, TD AMERITRADE saw a lift in engagement of 250%, which led to an increase in new accounts of 15%–representing a one-month rise in revenue of over $1 million.
KeyBank Leverages Onsite Behavioral Targeting to Increase Conversions and Visitor Engagement DETAILS Summary KeyBank implemented Omniture Test&Target; 1:1, an automated behavioral targeting solution, to increase visitor engagement by delivering the right content to individual visitors at the right time. Keybank created content “containers” on the home page and online banking log-out page, allowing KeyBank to surface relevant content that a visitor was most likely to find appealing. Rotated content shown to visitors from these containers aligned with a variety of elements based on each consumer’s individual profile and real-time site behavior, such as user interest, time of day, and other factors.
Dex Increases Customer Loyalty, Decreases Cost of Acquisition with Omniture DETAILS Summary Dex Media, a leader in local search focusing on connecting businesses and consumers through its DexKnows.com Web site, needed to create a more streamlined and effective user experience in order to generate more—and better quality—leads for its advertisers. By segmenting customer behavior with Omniture, Dex increased internal searches 700percent.
Intrawest Doubles ROAS with Omniture SearchCenter DETAILS Summary Intrawest wanted to increase return on advertising spend (ROAS) across its 12 Web sites and find a more effective method to attract visitors looking to book reservations online. Intrawest doubled ROAS by using SearchCenter to monitor which branded and non-branded keywords were converting.
Backcountry.com Improves ROAS and Revenue DETAILS Summary To measure the effects of its search campaigns accurately, the company needed to know not only how visitors were finding the site, but what they were doing once they arrived, both before and after they purchase Backcountry.com products. With Omniture, Backcountry has increased revenue from their SEM activities by over 25 percent, which has allowed Gross’ team to boost its SEM budget.
MotoSport Measures Impact of Social Engagement DETAILS Summary MotoSport integrated Bazaarvoice and Omniture SiteCatalyst through Omniture Genesis to compare buyer-to-browser conversion rates for products with reviews to those without reviews. The integration allowed MotoSport to measure the impact of social engagement on the site and determine how that engagement can enhance buyer confidence. It also allowed MotoSport to expand use of Omniture SiteCatalyst with detailed buyer and content contributor information.
Minnesota StarTribune Boosts Site Traffic and Visitor Stay Time DETAILS Summary The StarTribune needed a robust content management system with automated visibility into content performance. As a daily news site, the StarTribune adds large amounts of pages daily and needed an automated tracking code insertion to allow for easy content changes. The company also recognized the need to measure traffic and visitor stay time. As part of the implementation, StarTribune integrated Omniture SiteCatalyst with the Clickability Platform through Omniture Genesis, allowing the newspaper to easily measure the length of visitor stay and determine visitor engagement for news content.

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