Success Stories

Summary
Northern Tool worked with Omniture Test&Target; to set up an A/B/C feature test, to test a default static category page versus two different dynamic versions which generated additional content on the page without requiring a page refresh, providing more detailed information to users without them having to leaving the page. After one week, one of the new dynamic content pages was the clear winner, yielding a 5.48% lift over the default page. Interestingly, the page that won was not the page that the Northern Tool marketing team had expected, illustrating the clear benefits of testing their ideas instead of relying on intuition.

Summary
CreditCards.com had been using HBX Web analytics for over a year. As the company grew in size and complexity so did its expectations and demands for Web analytics. After transitioning to Omniture SiteCatalyst, the company gained increased functionality and improved site performance.

Summary
One of Sprint’s key social media initiatives is BuzzAboutWireless.com, the leading online community for wireless users, powered by Lithium. The site lets users help each other in using wireless products and services, and because of its high degree of interactivity the site generates rich customer data that complements what Sprint captures on its corporate and e-commerce Web pages. After launching Buzz About Wireless, Sprint quickly recognized the need to integrate data from its social media initiaties into its Web analytics

Summary
Cable Shopping Network Automates Remarketing Through Omniture and ExactTarget. Fast-growth company with a big brand offers high-end collectibles to a highly targeted market through multiple channels.

Summary
The most recognized Linux brand in the world, Red Hat is the premier Linux and open source provider. Though Red Hat is a marketing powerhouse, the company has always been faced with a challenge common to many business-to-business marketing organizations—measuring ROI across all marketing channels, all the way to the closed deal, and versus demand generation goals. Red Hat turned to the Omniture Closed-Loop Marketing Salesforce solution for help and integrated Omniture’s platform with the company’s existing implementation of Salesforce. Now the standard measurement mechanism across all of Red Hat’s marketing functions, Omniture Closed-Loop Marketing for Salesforce has established a real-time system to measure marketing ROI to the lowest levels of detail and created a process that automates multiple campaign sourcing of opportunities to ensure alignment with sales organization. Red Hat now also has the ability to compare marketing results across both online and offline channels to individual and corporate goals.

Summary
As one of the world’s leading retailers—and innovative marketers—Redcats USA understands the importance of connecting with customer needs. In order to accomplish this objective, the company implemented Omniture SiteCatalyst Web analytics to optimize their internal search strategies. With Omniture, Redcats USA was able to identify revenue associated with specific keywords, identify areas of improvement in their internal search tool, and increase conversion rates month-over-month.<

Summary
BabyCenter.com—the leading Web site dedicated to providing information and support to new and expectant parents—is committed to optimizing their users experience on their site. After observing the fact that site abandonment hovered at more than 40 percent and the landing page for the most popular search term converted nearly 30 percent less than the general landing page, BabyCenter decided to enlist the help of Omniture. After conducting search keyword tests with Omniture Test&Target;, BabyCenter.com saw a 67 percent increase in conversions and significant decreases in both abandonment and acquisition costs.

Summary
How can you offer great service with low fares—and make a profit—when so many airlines are struggling to survive?” It’s a fair question, and JetBlue hears that question often. Unlike many of its competitors, JetBlue has thrived since its inception in February 2000, through a dismal period of history for the airline industry overall. JetBlue was profitable within their first year of operation, and their product is thriving at a time when other airlines are cashing in their chips. JetBlue’s formula for success includes new airplanes, careful hiring and a company-wide focus on customer service. The young company has won numerous industry awards including Condé Nast Traveler’s Best Domestic Airline for three years in a row, Entrepreneur’s Best Low Cost Airline and the Associated Press’ Best Airline Service award.

Summary
After experiencing significant challenges with its previous analytics and search marketing solutions, LifeMed Media searched for a Web analytics vendor with the ability to accurately and efficiently measure the performance of online initiatives and optimize keyword marketing. LifeMed Media selected Omniture for its integrated, automated online marketing solution after being recommended by an independent, strategic Internet-marketing company, Stinson Partners. After implementing Omniture technology, LifeMed Media has seen a 90 percent reduction in keyword management costs and a 100 percent increase in traffic with no change in search marketing spend. The company has also eliminated 3,000 keywords for more targeted search marketing.

Summary
Musician’s Friend—the world’s largest direct marketer of music gear—is committed to providing it’s customers with the best possible prices, selection and service. In an effort to maximize the benefits of the company’s partnership with Upromise, Musician’s Friend wanted to test whether reinforcing an affiliate partner on landing pages would lead to increased conversions. Working with Omniture Test&Target;, the company tested a free shipping promotion that linked from the Upromise site. Two ads were created, one with the Upromise company logo and the other without, and an A/B split test was performed where Omniture Test&Target; randomly showed visitors the two layouts and measured the results from each. The layout with the reinforced Upromise logo generated a 35% conversion lift over the original home page with a 97% confidence level. Musician’s Friend was able to determine the most effective reinforcement offer to increase conversions and measure a true ROI value with ease and efficiency.