Success Stories

Summary
DaveRamsey.com implemented Omniture Test&Target; to optimize their online presence for the next stage of growth. They knew that they could better leverage their visitor traffic by targeting local offers to visitors from different markets. “We were letting visitors and revenue slip through by not making the most of customer interaction data. I wanted the best online marketing capability to make sure the job was done right, and after extensive research we selected Omniture,” said Tony Bradshaw, VP of Internet Business and Technology.

Summary
Extra Space Storage selected Omniture SiteCatalyst to collect actionable real-time Web analytics data and Omniture Test&Target; to run tests on its reservation flow and other key areas of the site. They employed Omniture Digital’s consulting services in order to quickly and fully familiarize themselves with Test&Target;’s optimization capabilities. Extra Space Storage also began using Omniture Discover as a way to segment visitors.

Summary
The Shockwave team deployed Omniture SiteCatalyst for real-time analytics and Omniture Test&Target; for multivariate testing and visitor segmentation. The team launched an initial multivariate test on the Shockwave Unlimited offer page using different messaging combinations to influence conversion. Shockwave decided next to up-sell Shockwave Unlimited to free members based on a user’s game genre preferences and gaming history on the site. Shockwave conducted additional multivariate tests which displayed images of paid games to visitors with free memberships—specifically surfacing imaging based on their game genre preferences. Targeted offers based on preferred game genre not only increased conversion, but also helped Shockwave identify top-performing game images which they were able to display on other areas of the site to boost conversion.

Summary
With more than 400,000 SKUs on its site, JC Whitney wanted to help customer find the right product. The company also needed more analytics data about customer behavior on the site. JC Whitney used both Bazaarvoice and Omniture SiteCatalyst to measure social engagement. They were able to see that products with user-generated content converted better.

Summary
Niche furniture retailer Room & Board was having difficulty measuring the ROI of email campaigns. Using an Omniture Genesis integration with Omniture SiteCatalyst and ExactTarget, the company now uses a single dashboard to view campaign performance, where they have seen substantial results.

Summary
Improving the effectiveness of their paid search campaigns—increasing the rankings and return on ad spend associated with their keyword purchases—was a top priority for WWE. Using SearchCenter the company can now see what keywords drive the most traffic, and which keywords lead to purchases on their commerce site. They can now look at keyword spending, evaluate traffic and conversion associated with each term, and drop any keywords that aren’t driving revenue to the bottom line.

Summary
E-LOAN integrated the testing of marketing messaging through Omniture Test&Target; and email marketing solution, Responsys Interact. Through this integration, E-LOAN was able coordinate the headlines and creative from their Responsys email campaigns with the headlines and creative on their loan application landing pages. E-LOAN then leveraged Test&Target;’s A/B testing functionality to optimize and display the most relevant loan application content to visitors. Not only were they able to identify the optimal email creative and landing page, but they identified the best-performing pair together.

Summary
Business Objects knew the company could drive more traffic to their Web site by harnessing the power of search. Upon making the changes suggested by the Omniture consulting team, Business Objects immediately increased event conversions from natural traffic by 70%.

Summary
KeyBank implemented Omniture Test&Target; 1:1, an automated behavioral targeting solution, to increase visitor engagement by delivering the right content to individual visitors at the right time. Keybank created content “containers” on the home page and online banking log-out page, allowing KeyBank to surface relevant content that a visitor was most likely to find appealing. Rotated content shown to visitors from these containers aligned with a variety of elements based on each consumer’s individual profile and real-time site behavior, such as user interest, time of day, and other factors.

Summary
Intrawest wanted to increase return on advertising spend (ROAS) across its 12 Web sites and find a more effective method to attract visitors looking to book reservations online. Intrawest doubled ROAS by using SearchCenter to monitor which branded and non-branded keywords were converting.