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Custom apparel website dramatically reduces bounce rates by 95% and lifts conversion rates by 400%, in just four weeks with Adobe® Scene7®DETAILS Summary Customizo leverages Scene7 dynamic media solutions and Adobe Creative Suite® Design Premium software to create a unique online apparel design platform. With Customizo’s online Design Studio, anyone—from sports teams to large businesses—can use their logos and proprietary designs to create their own apparel and accessories. In the past, when Customizo customers would upload their designs and images, they would be shown an online rendering of their garment prior to placing their order. However, once the order was placed, files often had to be altered or redrawn by the production department at Customizo to make them into print-ready files—occasionally resulting in mismatched colors, misplaced graphics, and other deviations from the user’s original designs or intent. With Adobe, Customizo has increased conversion rates by 400% in just for weeks, reduced bounce rates by 95%, increased engagement in the form of page views 340% and reduced average production workflows from one hour to under ten minutes.
Leading Internet, phone, and cable television service provider uses the Adobe® Digital Marketing Suite to enhance customer self-service and boost revenues DETAILS Summary Comcast understood how important their online channel was going to be to the overall success of the business. They wanted to help ensure they were developing positive online interactions that build strong customer relationships, enhance service, and drive revenue. The company also wanted to help relieve pressure on its call center and improve overall customer experiences by offering online self-service opportunities to customers. Comcast leverages the Adobe Digital Marketing Suite to gain a more complete picture of online and offline user interactions. With Adobe solutions, Comcast has increased conversion for bundled services by 44% and improved customer affinity for premium package offers by 18%.
Australia’s leading mobile communications company uses the Adobe® Digital Marketing Suite, and integrated technology from ExactTarget to recover lost online sales opportunities DETAILS Summary Vodafone Australia recognized a plateau in its e-commerce channel in which sales began to slow and driving traffic to its website became more expensive. Vodafone Australia deployed the Adobe Digital Marketing Suite to better understand the reasons why this was happening and make appropriate changes to its content, messaging, and business processes to reverse the trend. With Adobe, Vodafone has seen the following results: recovered 15% of lost sales opportunities; garnered valuable insights, including 75% of follow-up e-mails were opened; helped to achieve 7% net increase in online sales through strategic programs; realized 1,700% return on strategic marketing investments.
Market leader in digital photo processing uses the Adobe Online Marketing Suite, to exceed revenue goals by more than 33% and streamlined online marketing processes DETAILS Summary HP Snapfish relies on traditional paid search to generate traffic, but needed a more effective way of managing the campaigns to get away from the overwhelmingly manual processes. HP Snapfish, adopted the Adobe Online Marketing Suite to revamp its digital marketing efforts. With the Adobe solutions, HP Snapfish has exceeded revenue goals by more than 33%, increased year-over-year traffic by 37% with SEM, and gained real-time insight into customer online activities.
HeBS Digital achieves remarkable ROIs and builds award-winning websites for clients using the Adobe® Online Marketing Suite, and Adobe Creative Suite® 5 software DETAILS Summary Profitable online strategies can be difficult to come by in hospitality, a dynamic industry where opportunities abound and many complex factors affect success. The cost of keywords has increased, yet many hotel budgets have reached a plateau. HeBS, a digital agency, focused on getting customers in the travel space real results, relies on Adobe to help achieve business results for its customers. With Adobe solutions, HeBS has increased return on ad spend by 1,500% or more, reduced cost per click by up to 67%, improved click through rates by up to 696%, and gained visibility into effective keyword selection, site design, budget planning, and forecasting.
Specialty retailer achieves 17% lift in revenue per visitor by optimizing shopping experiences and refining online strategies with the Adobe® Online Marketing Suite DETAILS Summary Within its specialized niche, Brownells faces stiff competition. Its reputation draws large numbers of would-be customers to the site, but to convert them, Brownells needs to make sure they quickly find what they're looking for. With help from the Adobe Online Marketing Suite and Adobe Consulting, Brownells has boosted revenues by 10%, increased revenue per visitor by 17% through relevant recommendations and improved revenue per visitor by 7.8% through optimized price placement.
The largest digital media company in Latin America seeks visitor data from Adobe® Online Marketing Suite to help refine its content and maximize advertising opportunities DETAILS Summary With so much content and so many advertisers, Terra Networks needed to find ways to differentiate themselves from competitors and create additional opportunities. Terra Networks selected the Adobe Online Marketing Suite as its enterprise-level platform for capturing data interactions and putting them in context of consumer behavior, media convergence, industry trends, and advertisers' demand for ROI. Terra has reduced reporting times by 80%, enhanced the editorial team's understanding of online traffic and improved visitor engagement by 20%, and helped to manage a 205% increase in mobile traffic in 12 months.

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Cancer Treatment Center Increases Home Page Conversion Rate 42 Percent DETAILS Summary In its quest to help more patients in their fight against cancer, Cancer Treatment Centers of America believed they could better serve and educate patients by increasing its Web site’s conversion rate and providing more interaction and direct assistance to patients. Previously using a combination of less sophisticated Web analytics solutions, CTCA enlisted the help of Omniture after being impressed with its technology and Best Practices Group. CTCA used the comprehensive, real-time analytics to improve its Web site and saw a 42 percent increase in home page conversion rate, 30 percent increase in conversion rate and 43 percent increase in page views. The CTCA also saw a 17 percent reduction in SEM program costs as well as a 62 percent reduction in home page abandonment.
Thomson Sees 15 Percent Increase In Conversion Rate Using SiteCatalyst DETAILS Summary Thomson’s business model for its RCA audio-video Web site requires it to educate visitors about RCA products and then drive them to purchase items at one of its dealer’s sites or retail stores. But a lack of reliable Web metrics prevented Thomson from effectively monitoring visitor behavior and using the data to improve its conversionto- action rate. Thomson also needed dependable analytics to show dealers how effective rcaaudiovideo.com was at driving business their way. SiteCatalyst produced the detailed, accurate and reliable data the company needed to monitor and influence visitor behavior and prove to dealers it was increasing traffic. Results show that Omniture helped increase Thomson’s conversion-to-action rate from 6 to 15 percent.
MediaNews Group Simultaneously Tracks Multiple Sites with Omniture's SiteCatalyst™DETAILS Summary In 1995, the company recognized the importance of the Internet to the future of publishing and formed a division dedicated to this new medium.At the beginning of 2001, the growth of website traffic created a need to identify a more sophisticated, userfriendly system for implementation. The system needed to provide greater depth, detail, behavior tracking and user options. The system needed to accommodate corporate, sales forces', editors' and advertisers' needs. After a careful search and review process of several leading providers, Omniture's SiteCatalyst™ was selected. SiteCatalyst provided a premium combination of functions, features, and accuracy at the right price.
Overstock.com Achieves Checkout Conversion Rates of Over 70% Using Omniture's SiteCatalyst™DETAILS Summary As an online retailer, converting browsers into buyers is a critical process. Even small changes in conversion numbers can mean significantly more revenue for business. Based on intuition and rigorous testing Overstock.com believed there was an opportunity to significantly improve their conversion rates. By refining their checkout process using SiteCatalyst reports to determine where they were losing customers, Overstock.com has seen their conversion rates exceed 70%.
CNET Asia Optimizes Online Channel with Omniture DETAILS Summary With growing site traffic and activity, CNET Asia—which offers the most dynamic, relevant and innovative media-based marketplace for technology around the world—needed a more sophisticated Web analytics tool to replace its time consuming practice of compiling data from many different sources. After researching a variety of Web analytics tools, CNET chose Omniture SiteCatalyst to track and analyze its Web site activity. Today, more than 30 CNET Asia associates use SiteCatalyst to meet their diverse reporting needs. The entire organization now has access to real-time traffic and click-through reporting and SiteCatalyst’s ClickMap if used to validate decisions in major Web site redesign.
Ciao Achieves Significant Cost Savings with Omniture DETAILS Summary Ciao Group—operator of Europe’s leading comparison shopping portal— sought an easier way to optimize user experience, increase company revenue, improve online campaigns and reduce costs. After using several low-level and time-consuming solutions developed in house, Ciao turned to Omniture to consolidate their reporting and Web site management into a single source. Using Omniture SiteCatalyst, the company is experiencing improved keyword marketing performance and a positive ROI with the ability to measure performance of affiliate partners. Now, Ciao employees throughout the world have access to the same real-time analytics to monitor and improve business performance.
Kabel Deutschland Doubles Sales with Omniture SiteCatalyst DETAILS Summary Wanting to create a stronger ecommerce presence, increase online sales and improve Web site usability, Kabel—Germany’s largest network cable provider—selected Omniture to aid the company in achieving these goals. After deploying SiteCatalyst, the company experienced more than 100 percent increase in sales of its core cable access service. Kabel also saw a 20 percent increase in conversion rate across the entire site and an 11 percent increase in individual product sales after performing A/B testing.
Wine.com Finds Exceptional ROI Through Use of Omniture SiteCatalyst DETAILS Summary In the highly competitive world of online retailing, few companies enjoy the level of success of Wine.com – and it attributes this to the customer insights and refined merchandising promotions that have resulted from implementing a Web analytics solution. Wine.com is the nation’s leading online wine retailer and wine gifting service provider, and in 2004 they sold more than two million bottles of wine while evolving its business model into a broaderbased lifestyle products merchandiser.
SportsLine.com Advances the Ball for Popular Sports Web Sites with Omniture's SiteCatalyst DETAILS Summary SportsLine.com is at the leading edge of media companies, providing Internet sports content, community and e-commerce. As the publisher of CBS SportsLine.com and the official Web sites of the NFL, PGA TOUR and NCAA Sports, Sportsline serves as one of the most comprehensive sports information sources available, containing an unmatched breadth and depth of multimedia sports news, information, entertainment and merchandise.
Veritas 'Clones' Staff with SiteCatalyst DETAILS Summary Veritas Software fine-tunes marketing content and streamlines the evaluation process with Omniture SiteCatalyst™. With 2004 revenues of more than $2 billion and customers that include 99 percent of the Fortune 500, Veritas Software ranks among the world’s top ten software companies. The company is pioneering an open, heterogeneous approach to utility computing that ensures its customers maximum flexibility in evolving their IT environments over time. Veritas products include award-winning, market-leading solutions for data protection, high availability, server and storage automation and application service management. The company’s hybrid B2B/indirect sales model combines a channel organization as well as a direct sales force.
Enkeboll Uses SiteCatalyst to Increase Online Revenue by 30 Percent DETAILS Summary Enkeboll Designs is the leading producer of architectural wood carvings, serving 12,000 customers from company headquarters situated in a striking tudor castle in Carson, California. The company designs and manufactures architectural wood elements made of the finest quality red oak, hard maple and cherry.
Autobytel Site Redesign Leads to 18.5% Increase in Conversion DETAILS Summary Autobytel’s rapidly growing advertising business needed to enhance their techniques of measuring and viewing different aspects of the site — page views by make and model or page views and vehicle categories. SiteCatalyst provided this data for their advertising group and also empowered their online team to analyze how site changes affected conversion, how people research vehicles, and how different customer segments react to the site. For example, after a site redesign, a 19% conversion rate on the new versus old site revealed the new site was doing a better job.
Scripps Networks Enhances Multi-Channel Offerings with Omniture DETAILS Summary The dynamic Web sites created and supported by Scripps Networks Interactive attracted an average of more than 12 million unique visitors per month in 2005, a growth of nearly 30 percent from the previous year. The Scripps Networks Interactive properties—HGTV. com, FoodNetwork.com, DIYnetwork.com, FineLiving.com, GACtv.com, HGTVPro.com, HGTVKitchenDesign.com, HGTVBathDesign.com and DIY Woodworking—are not only extensions of Scripps Networks leading lifestyle brands providing users programming information and additional instructional content but also exciting destinations for original content, engaging video and powerful interactive tools.
MyFamily.com: Changing the Mindset DETAILS Summary MyFamily.com, Inc. is a leading online subscription business with over 900,000 paid subscriptions and the leading network for connecting families. At MyFamily, our online objectives and strategies are simple. First is growth. We want to increase visitors to our sites and increase the conversion of those visitors from free registrations to paid subscriptions. Second is understanding our biggest levers for sign-ups and subscriptions. To accomplish these objectives, we need to gain insight into where our visitors were coming from, what promotions they were responding to and which ones they weren’t.
TIG Global Saves 1,000 Hours of Manual Report Generation with SiteCatalyst DETAILS Summary TIG Global is a full-service hospitality Internet marketing firm that provides Web presence management and marketing services for the hospitality and real estate industries. Through customized hotel Internet marketing programs, they strive to maximize incremental revenue at lower acquisition costs by delivering travel consumers directly to a hotel’s Web site or branded-site’s property page. With more than 450 clients, the company leads in providing its unique brand of services exclusively to the hospitality industry—with a laser focus on raising online visibility for clients and driving direct Internet revenue and ROI.
CanWest Interactive: Understanding The MultiMedia Audience DETAILS Summary CanWest Interactive, a divisin of CanWest Global Communications Corp, is Canada's leading international diversified media company. At the beginning of 2001, CanWest Interactive embarked on a project to bring over 100 newspapers, multiple specialty Web sites and their globaltv.com network together under a common platform.
Travel.com.au Drives Targeted Marketing with Omniture Discover DETAILS Summary As one of Australia’s leading travel services sites, travel.com.au is committed to delivering a top-quality online experience for their customers. Using Omniture Discover, the company was able to segment their visitors based on trends and behavior, improving the Web experience for consumers while optimising ROI for the company. travel.com.au also leverages the power of integrating Omniture Web analytics with their email marketing solution—enabling the company’s marketing team to develop highly targeted remarketing email campaigns.
MyCareer.com.au Optimizes Online Employment Services DETAILS Summary As Australia’s fastest growing employment site, MyCareer.com.au (a division of Fairfax Digital) relies heavily on understanding how their customers interact with their Web site. Prior to Omniture, the company had no insight into how their campaigns were resonating with visitors, nor did they have a full understanding of how their online marketing initiatives impacted traffic and revenue. After implementing Omniture SiteCatalyst and Omniture Discover, MyCareer.com.au was able to take action on solid Web analytics data, optimizing their advertising strategies to drive maximum ROI while also driving a 33% increase in job postings and a 16% increase in job applications.
Serif Boosts Web Traffic and Online Sales DETAILS Summary For Serif, their online channel is the first interaction their customers have with the company—and because of that—it is critical their Web site effectively communicates and engages each visitor. After a disappointing experience with a lower-level, free analytics tool, Serif turned to Omniture to meet the company’s robust measurement and reporting requirements. Using Omniture Web analytics, the company was able to increase Web traffic and online revenue by 70 percent.
Bayview Saves 20 Percent of Quarterly Ad Spend with SiteCatalyst DETAILS Summary Bayview Financial Exchange Services, LLC (Bayview) is a wholly owned subsidiary of one of the largest commercial real estate loan companies in the U.S., Bayview Financial, LP. Based in Coral Gables, Florida, the exchange services division was established in 2004 to handle special “1031” exchange transactions for clients who buy and sell business and investment real estate. Internal Revenue Code Section 1031 allows individuals who own business or investment property to defer capital gains taxes by purchasing a replacement business or investment property. To successfully exchange properties and defer taxes, a qualified intermediary must be used to facilitate the exchange and hold sale proceeds in between the sale and purchase. Bayview emerged as a new player in this niche market in early 2004.

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