A provider of interactive display advertising technology, PointRoll has partnered with Adobe to seamlessly integrate rich media performance data across the Adobe Genesis Network.
A provider of interactive display advertising technology, PointRoll has partnered with Adobe to seamlessly integrate rich media performance data across the Adobe Genesis Network. Rich media metrics, including interaction, time spent, site event view throughs, and conversion tracking will be easily integrated and readily available to agencies and advertisers utilizing Adobe systems. PointRoll's industry-leading metrics, together with Adobe, enable marketers to more easily report on and analyze their campaigns across multiple mediums.
